9th September 2021, Mumbai:
Godrej & Boyce’s brand India Circus by Krsnaa Mehta has forayed into the fashion clothing segment with a new T-Shirt collection
This T-Shirt collection aptly titled 'Save The Craft' is a stylish visual art depiction of the brand’s artistic roots, inspired by handicrafts and handlooms across diverse cultures in India from centuries ago.
India Circus by Krsnaa Mehta offers contemporary-chic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories. It is a brand that has already established itself as one that curates its collections inspired by the essence of life in India. Taking experience from Mughal Royalty to roadside chai, the brand offers a diverse and distinct array of moods and tones which represent India and transforming it into a colorful experience that oozes sophistication and style.
With its new clothing line, India Circus is here to bring to light the treasure trove of wealth that is facing dire survival conditions. Popular traditional handicrafts have begun to be modified along with new designs to striking a balance according to the market demands owing to which artisans are moving towards alternative income generation methods.
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