9th September 2021, Mumbai:
Brand Sivi’s designer Niketa Thacker has launched a women’s wear collection Panjo Kutch in partnership with artisans from Gujarat. The collection has been launched at the brand’s flagship store in Ahmedabad. As per a Fashion Network report, Thacker designed the collection aimed at helping artisans recover from lockdown struggles. She also gave artisans creative freedom with the designs and encouraged them to express themselves through the collection.
Panjo Kutch has a rich color palette of navy blue, deep red, burnt orange, magenta, and black and features traditional decorative motifs. Subtle mirror work gives a nod to Gujarat’s love of mirror-embellished garments and full skirts also bring to mind the state’s traditional dress.
All textiles used in Sivi’s latest collection have been sourced from artisans in Gujarat’s. Several of the artisans who worked on the collection now work for the boutique, Thacker told the National Herald. Thacker is originally from Kutch in Gujarat and pursued a career as a criminal lawyer before becoming a fashion designer.
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