Slanzenger partners 'Flipkart Group' to strengthen India presence
10th September 2021, Mumbai:
Sportswear brand Slazenger has partnered with the Flipkart group to strengthen its presence in the Indian market. The association with Slazenger will be in the form of a sublicense agreement with Inspire Sports, which is the licensee of Slazenger in India.
As part of the partnership, Slazenger will sell its product range on its e-commerce platforms like Flipkart fashion and Myntra.
The brand sees huge potential for growth with this partnership and expects the combined customer base of Flipkart and Myntra to boost sales of its products across the country.
ManoharKamath, Chief-House of Brands, Flipkart Group says, the arrival of Slazenger in India is a testament to Flipkart’s commitment to bring the best of international brands for millions of customers and offer them a wider choice in the athleisure and sports segment.”
Adrian Davie, Asia Pacific Licensing Manager, IBML, adds, the brand is keen on investing in sports marketing partnerships and communications to bring our brand legacy to the sports and fitness category in India.”
International Brand Management and Licensing (IBML) is the global licensor for Slazenger.
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