16 February 2022, Mumbai:
Victoria's Secret New Patent Hints That Its Axed Annual Fashion Show Could Return In The Metaverse.
Victoria’s Secret is the latest retailer to join the metaverse.
A series of trademark applications this month show it plans to sell virtual goods and run virtual fashion shows.
Victoria’s Secret axed its annual runway show in 2019.
Victoria’s Secret killed its annual fashion show in 2019 but a new patent filing suggests that it could one day come back in the metaverse. The lingerie giant filed a trademark application with the US Patent and Trademark Office on February 8, which was later shared on Twitter by trademark attorney Josh Gerben.
ALSO READ: Victoria’s Secret opens website in India
According to the documents, Victoria’s Secret has filed trademarks to sell virtual goods such as clothing, undergarments, and footwear. In addition, it is looking to trademark “retail store services featuring virtual goods” and “entertainment services” such as photos, images, videos, and recorded footage, which it will use in virtual fashion shows, it said.
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*Figures mentioned in the above article have been sourced from Digital California News article.
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