Van Heusen: Expands footprint in Innerwear & Athleisure
30 March 2023, Mumbai
Van Heusen Innerwear & Athleisure, a brand under Aditya Birla Fashion and Retail Ltd., has opened its flagship women's exclusive intimates store in Jayanagar, Bangalore.
The store features Van Heusen's extensive collection of lingerie, active, athleisure, and loungewear for women, making it a one-stop destination for their everyday needs.
The store aims to deliver a premium shopping experience with innovative and stylish products starting at INR 269. The brand's CEO, Puneet Kumar Malik, stated that the store is dedicated to building stronger connections with female consumers and providing innovative solutions that cater to their evolving lifestyles.
The launch of the store was marked with a Zumba session and a styling session led by celebrity stylist Esha Amiin.
Van Heusen Innerwear offers an extensive range of products available across a network of 160+ exclusive stores, 31,000+ multi-brand outlets, and major large-format retail chains.
Author’s Posts
-
Tamil Nadu Textile Sector Begins Strong Recovery
Tamil Nadu Textile Industry Shows Signs of Recovery
After ...May 22, 2025
-
Shahid Kapoor Joins Taapsee Pannu for Vogue Eyewear India
BRAND ANNOUNCEMENT | VOGUE EYEWEAR WELCOMES SHAHID KAPOOR, WHO JOINS TAAPSEE PANNU AS ITS BRAND AMBAS...
May 22, 2025
-
3rd Morocco International Yarn & Fabric Sourcing Show 2025
3rd Morocco International Yarn & Fabric Sourcing Show 2025
May 13, 2025
-
India’s Apparel Exports: Big Potential, Low Share
Despite having the world’s second-largest vertically integrated textile industry, India’s share...May 05, 2025
CITI: India must engage U.S. on tariffs
"Bridging the Information Gap in the Textile and Fashion Industry."
Latest News
Latest Publications
