14 February 2022, Mumbai:
Homegrown ecommerce company Flipkart, majority owned by US-based retail behemoth Walmart, has joined the live commerce bandwagon, in what marks the entry of one of the largest e-tailers experimenting with the medium.
Flipkart is betting big on live commerce and also actively conducting live shopping streams on its app with social media influencers.
ALSO READ: Flipkart is a firm believer in real-time transactions
It has also created a 'feed' -- similar to the one on photo and video sharing application Instagram - on its platform where prominent influencers can be seen showcasing various fashion wear that can be bought directly from the feed, according to ET's review.
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*Figures mentioned in the above article have been sourced from ET article.
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