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Reliance Retail Expands Yousta Footprint with Two New Stores

23 September 2023, Mumbai

Reliance Retail has recently expanded its Yousta brand with the opening of two new stores this month—one in Edappal, Kerala, and the other in Bilaspur, Chhattisgarh.

The Bilaspur store is the second Yousta store in the country, while the Edappal store is the third. The first Yousta store was inaugurated on August 24 at Sahara Mall in Hyderabad.


Reliance Retail plans to roll out 200-250 stores of the Yousta value retail format in the coming years, which will directly compete with Tata Group's Zudio chain. Yousta primarily targets youth and offers products in the price range of Rs 499 to Rs 999.

Yousta stores are known for their "starring now" section, where they showcase the latest fashion choices. Besides the physical stores, the Yousta collection is also available through Ajio and JioMart.

Strong wicket

Reliance Retail Limited operates under Reliance Retail Ventures Limited (RRVL), which is the holding company for all the retail companies within the Reliance Industries Limited (RIL) group.

RRVL, along with its subsidiaries and affiliates, runs an integrated omnichannel network comprising over 18,500 stores and digital commerce platforms in various categories such as grocery, consumer electronics, fashion & lifestyle, and pharma.

RRVL's New Commerce initiative has formed partnerships with over 3 million merchants. Notably, Reliance Retail Limited is the only Indian retailer included in Fortune Global 500 list of world's largest companies by revenue.

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Turtle's Berhampore flagship store

20 September 2023, Mumbai

Kolkata's Turtle Ltd. proudly unveils its flagship store in Berhampore, West Bengal, marking a historic moment for the brand.

About Brand

Turtle caters to men aged 22-45 in tier 1, 2, and 3 cities, offering a diverse range of menswear, from shirts and trousers to suits, socks, shoes, and accessories. You can also find their products on popular e-commerce platforms like Flipkart, Myntra, and Amazon.

Since its establishment in 1993, Turtle has evolved, with milestones including the launch of their Milan design studio in 2006 and the introduction of trousers to their lineup.

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Cover story's chic Mumbai store debut

16 September 2023, Mumbai

Cover Story, the women's fashion retailer has expanded its presence in Mumbai by unveiling its third brick-and-mortar store within the bustling Phoenix Market City mall in Kurla.

This strategic move aims to cater to fashion-conscious consumers in Mumbai who seek the latest trends without compromising on quality. The store offers an immersive shopping experience with its contemporary interior design.

Value proposition

To entice shoppers, it kicked off its launch with a tempting 50% discount on select summer styles.

Cover Story, under Reliance Retail Ventures Limited, strives to blend global fashion trends with Indian preferences, offering a wide range of dresses, tops, tees, denim, and more.

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Sai Silks secures funds from anchor investors ahead of IPO

22 September 2023, Mumbai

Ethnic apparel retailer Sai Silks (Kalamandir) has secured over Rs 360 crore in funding from anchor investors, just days ahead of the launch of its initial public offering (IPO).

The company has allocated 1.63 crore equity shares to 26 funds at a price of Rs 222 per share, which coincides with the upper end of the price range.


Anchor investors are institutional investors who are invited to invest in an IPO at a fixed price before the shares are offered to the public. This investment helps to stabilize the price of the shares and attract other investors.

Strong showing

The fact that Sai Silks has been able to attract such a large investment from anchor investors is a good sign for the company's IPO.

It suggests that there is strong demand for the company's shares and that investors are confident in its future prospects.

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CMAI elevates Indian fashion globally in Dubai debut

16 September 2023, Mumbai

In a bold move onto the global stage, the Clothing Manufacturers Association of India (CMAI) is set to launch the "Brands of India" initiative in Dubai on November 27th and 28th, 2023, at the Dubai World Trade Center (DWTC).

This groundbreaking event aims to spotlight Indian apparel brands' excellence and innovation, promoting them on an international platform.

Great endeavour

The initiative showcases India's leading apparel brands globally, capitalizing on the Comprehensive Economic Partnership Agreement (CEPA) in the UAE.

Dubai, chosen as the inaugural destination, boasts a sizable Indian diaspora and aligns with Indian fashion tastes. With 8% of Indian apparel exports heading to the UAE, it also serves as a gateway to Africa and Europe.

The "Brands of India" initiative aligns with the Indian government's "5F" strategy, promoting India's fashion and textile sector and securing supply routes.


Featuring 250 Indian brands under one roof, this event seeks to leverage the "Make in India" initiative's momentum, becoming the largest apparel exhibition representing India in the MENA region.

The launch has received enthusiastic support, with the UAE's significant role in Indian trade relations evident, as it stands as India's third-largest trading partner.

With a focus on innovation, sustainability, and social responsibility, this showcase by CMAI aims to elevate India's standing as a global fashion and textile industry leader.

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Shoppers Stop Celebrates Durga Pujo with New Campaign and Decorated Stores

21 September 2023, Mumbai

Saajer Utsav Campaign

Shoppers Stop has unveiled its latest campaign, Saajer Utsav, which highlights Pujo's recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021.

The campaign acknowledges the remarkable contributions made by every person to make this celebration grand, whether those creating magnificent pandals or embellishing their homes, playing the dhak, or prepping up for the yummy poojo delicacies.

Decorated Stores

Shoppers Stop stores are decked up like Pujo pandals, with traditional flowers and radiant lights immersing customers in the true essence of Pujo.

Customers can also enjoy a variety of events and entertainment in stores, as well as an array of exclusive and festive collections of trendy fashionwear, beauty, free makeovers, great deals, and more. Personal shoppers are always ready to help customers find the perfect outfit for the occasion.

On the high

Customer Care Associate and Chief of Marketing & Communication at Shoppers Stop, Shwetal Basu, shared her sentiments regarding this campaign, saying:

"This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers.

Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration."

Ready to go; Shoppers Stop is gearing up to ensure the residents look their festive best as the entire city is getting ready to celebrate the festival.

Saajer Utsav promises to be a celebration like no other, creating unforgettable memories and moments to cherish. 

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Reliance Retail in talks with Sovereign Wealth Funds for securing investments

20 September 2023, Mumbai

As per one ET report, Reliance Retail, India's largest retailer, is in talks with existing investors, including sovereign wealth funds from Singapore, Abu Dhabi, and Saudi Arabia, for a combined investment of approximately $1.5 billion.

This investment is part of Reliance Retail's internal target of securing $3.5 billion in investments by the end of September.

Milestone; The proposed investment from sovereign wealth funds would be a significant boost for Reliance Retail, as it looks to expand its reach and strengthen its competitive position in the world's biggest markets.


The company is already facing stiff competition from Amazon and Walmart's Flipkart in India.

The investment from sovereign wealth funds would help Reliance Retail to expand its operations, both physically and online, and invest in new technologies and services.

The investment would also be a sign of confidence in the Indian economy and the retail sector. It would send a signal to other investors that India is a good place to invest.

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Akshay Kumar launches Force IX in Noida

Bollywood actor Akshay Kumar has inaugurated the pioneering Force IX store in Noida, marking the brand's debut in the National Capital Region.

Located within DLF's Mall of India, the 800+ square feet store draws design inspiration from military boot camps. It boasts an industrial yet chic aesthetic, with textured rubber flooring and adaptable fixtures for a dynamic shopping experience.

A massive LED screen graces the façade, and 'Force IX Blue' accents pay homage to India's spirituality and progress. Kumar expressed pride in creating a lifestyle experience, and part of each sale supports 'Bharat Ke Veer', aiding martyrs' families. The store offers a comprehensive range of athleisure wear and accessories, appealing to the Gen-Z generation.


Akshay Kumar launches Force IX in Noida

Shoppers Stop expands Intune in Hyderabad

21 September 2023, Mumbai

Shoppers Stop unveils a new Intune store at L&T-Next Premia Mall in Hyderabad, marking its second outlet in the city. Intune, known for stylish yet budget-friendly apparel, caters to young families with kids' fashion starting at just Rs 199.

Expanding footprint

Following its June debut in Hyderabad, Intune has expanded to six outlets across Mumbai and Hyderabad.

Shoppers Stop has ambitious plans to open around 24 Intune stores by March 2024.

This move comes as the value format sector gains momentum, with Reliance Retail, Tata-owned Zudio, and Landmark-owned Max also eyeing growth. Shoppers Stop, founded in 1991, operates extensively across India.

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DLF Mall of India Celebrates the Grandeur of Indian Weddings

On the 15th of September, 2023, DLF Mall of India, the unrivaled haven for retail, hosted the fourth edition of its biggest wedding festival of the season, The Wedding Tales. The fashion show, held at the mall's atrium, was a night of glamour and opulence, showcasing the latest wedding collections from leading Indian brands in a breathtaking display of craftsmanship and design.

The runway came alive with vibrant and intricate ensembles that captured the quintessential essence of Indian weddings. From traditional lehengas and sherwanis to contemporary fusion wear, there was something for everyone in the audience.

The collections, meticulously crafted by esteemed Indian and international brands such as Shantanu & Nikhil, Ritu Kumar, Frontier Raas, Tanishq, Manyawar, Saundh, W, Looks, Meena Bazaar Steve Madden, Lifestyle, Roberto Cavalli, Minizmo, and Mohanlal & Sons, left the audience spellbound.

The fusion of tradition and contemporary design was evident in every piece, showcasing the diversity and elegance of Indian bridal fashion. The star-studded event reached its peak as acclaimed actress and fashion icon Sobhita Dhulipala, renowned for her stellar role in the hit series “Made in Heaven”, graced the runway as the showstopper.

The exhibition featured a wide range of vendors, from wedding planners and caterers to jewelers and fashion designers, offering everything one needs to plan a dream wedding.

As a part of The Wedding Tales campaign, DLF Mall of India also unveiled a beautifully curated campaign film that captures the entire journey undertaken by a couple leading up to their special day.

The fashion show and wedding exhibition were a resounding success, with thousands of visitors attending over the course of the event.

DLF Mall of India Celebrates the Grandeur of Indian Weddings

Indian e-commerce sales to grow 18-20% during festive season: Redseer report

16 September 2023, Mumbai

According to a report by consulting firm Redseer, Indian e-commerce platforms are poised to achieve a combined sales figure of approximately Rs 90,000 crore during the upcoming festive season. This forecast indicates a robust growth of 18-20% compared to the previous year.

The surge in sales is anticipated to be fueled by around 140 million shoppers who are expected to make online purchases at least once during the festive season, which spans from the start of Navaratri to Diwali.

It's projected that this festive period will contribute to approximately 17% of the total annual e-commerce sales for the year 2023.


The report also highlighted that the festive season is expected to be the biggest shopping season for smartphones, with sales of around 40 million units. Other popular categories include fashion, home appliances, and electronics.

Exuberance; E-commerce players are gearing up for the festive season with a number of initiatives, such as deep discounts, cashback offers, and free shipping. They are also expanding their product offerings and improving their delivery infrastructure to meet the expected demand.

The festive season is a major opportunity for e-commerce players to grow their business and capture a larger share of the market. With the right strategies in place, they can tap into the growing demand for online shopping in India.

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