IKEA India: Susanne Pulverer, First woman CEO

04 March 2022, Mumbai:

In comes Susanne Pulverer in place of Peter Betzel as IKEA India's CEO and chief sustainability officer (CSO).

*Susanne Pulverer, IKEA India’s new CEO, said India is a prioritised market for the Ingka Group, which owns most of the IKEA stores across the world. 

This will be the third stint in India for Pulverer, who had joined IKEA in 1997 and worked across different roles within the Ingka Group firm, IKEA said in a statement.

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Pulverer had started her journey as environmental manager for the Ikea Group and moved on to Ikea of Sweden, the product development company where she held various roles in different business categories.

Pulverer praised her predecessor for his work in India. “Peter and the team have done a truly commendable job of introducing IKEA in India as a purpose-led brand, expanding the omnichannel presence across cities, strengthening local sourcing and retail competence, and so much more," she was quoted as saying by PTI.

Pulverer began her association with IKEA as an environmental manager. She worked as the company’s MD of communications from May 2011 to August 2016 in Sweden, according to her LinkedIn profile.

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CREDITS: Money Control Business Standard TOI.