16 September 2022, Mumbai:

Flipkart expects to clock growth rates similar to last year’s festive season.

As shoppers move towards value-driven products, Flipkart will focus on expanding its price points, mainly targeting users in smaller cities and towns.

Despite a cautious outlook, the company will continue to invest big over the next month to push new categories, bring more sellers onto the platform, and bolster its supply chain and delivery fleet to meet the increase in demand. Flipkart will be entering a phase of capital conservation. The e-tailer has expanded into several new categories beyond product commerce.

E-commerce sales have picked up over the past few weeks in the run-up to the festive season sale after a relatively sluggish year when growth was muted. Compounding challenges for consumption-led businesses are inflationary pressures and macroeconomic uncertainty, which usually deters purchases, especially of high-value items such as smartphones and other electronics.

So far this year, the e-commerce sector has seen consumption growth moderating across categories, especially in segments considered to be discretionary. E-commerce shipments are expected to grow 20 percent annually in the ongoing financial year. This is a lower rate of annual growth compared to the last two financial years, especially fiscal ’21.

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15 September 2022, Mumbai:

Myntra’s Big Fashion Festival will be live from September 23, 2022.

This festive fashion dhamaka will witness the platform offer access to more than 1.5 million styles from leading domestic and international brands, offering products across categories like fashion, lifestyle, home, and beauty, and personal care. Brands have planned more than 100 new launches as part of the festive proposition.

Besides access to numerous value offers to shop for the entire family, this edition also brings, specially curated collections for customers seeking the trendy and the fresh. Myntra Insiders, members of its popular loyalty program, will also have the opportunity to avail of benefits like free shipping on all orders, Myntra gift cards, and vouchers from celebrated brands, among others.

The event presents access to unprecedented value offers by brands, along with ingenious customer engagement propositions like the curtain raiser deals and the deal o'clock. Customers can get coupons from brands in beauty, entertainment, food, travel, media, and music, among others.

Celebs like Virat Kohli and Anushka Sharma and Ranbir Kapoor and Kiara Advani will play a pivotal role in connecting Myntra with millions of new and existing fashion-forward consumers. Myntra covers 19,000 pin codes across the country with 21,000 Kirana partners fulfilling over 80 percent of last-mile deliveries.

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17 September 2022, Mumbai:

Abhishti celebrates women and their innate strengths. Its new collection is a seamless amalgamation of contemporary silhouettes and modern designs. From flowy dresses to chic separates, the collection has something for everyone. The pieces are all extremely versatile and can be dressed up or down to suit any occasion.

This apparel brand was founded in 2013 and integrates Indian artforms into the fabric of apparels. It innovates with fabrics and styles. Although Abhishti is known for ethnic wear, it is now also expanding its horizons by delving into other types of must-have dresses, co-ords, jackets, and more.

The brand makes everyone feel special by making its articles an extension of people's personalities. From work wear to party wear, Abhishti has got everyone covered with its wide range of stylish and comfortable clothing.

The brand caters to the varied needs of Gen-Z and millennial and understands that people from different demographics expect their clothes differently. While some people prefer old-school classics, others want something more contemporary.

Abhishti caters to both these segments. By doing so, the brand empowers people to choose what feels right for them and helps them grow into who they are. As a result, Abhishti is becoming a popular choice among young people who want fashionable and affordable clothes that reflect their personal style.

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15 September 2022, Mumbai:

Bollywood celebrity Vaani Kapoor stars in Kalki’s media campaign.

She wears outfits including a lemon yellow sari and a cream sleeveless blouse and an embellished yellow kurta. The collection mixes classic heritage opulence with a modern, relaxed touch, designed for everything from friendly gatherings to weddings and pujas. Notable looks include floral, glitter trim saris, and watercolor style pastel kurtas, among others.

Kalki is a women’s traditional wear brand. Kalki retails from its flagship stores in Mumbai and New Delhi as well as its dedicated e-commerce store. Kalki is an ethnic wear brand that houses a range of bridal, couture, and prêt collection as well as accessories, footwear, and jewelry. The brand opened its largest store to date in New Delhi in August 2022 which includes a dedicated bridal area.

Kalki launched in Mumbai in 2007 and works with a team of 500 artisans to produce its womenswear designs. The brand has a customer base in India as well as in countries including the US, UK, Canada, and Australia, among others. The brand also recently partnered with celebrity stylist Tanya Ghavri for an interactive styling masterclass. Ghavri shared tips with brides-to-be on how to style their bridal attire using Kalkilehengas as examples.

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17 September 2022, Mumbai:

Ritu Kumar’s Banjara collection is a nod to nomadic sensibility. It taps into intricate and intuitive travel reflexes such as delight, beauty, and cultural resonance. Banjara is a prolific understanding of indigenous fabrics and is art in fashion form.

The idea of the collection was born out of the years people were trapped in their houses and it evokes the need to want to move, to travel, to explore again. Statement dresses, easy separates, jackets and versatile pieces accented with intricate embroidery and patch-work make up Banjara. There is acuration of brocades, jamawars, silks, velvets and jacquards.

A palette of sandy browns, brick reds, moss greens and savannah yellows chronicles a decadent yet democratic narrative. From boardroom and bedroom to brunches and dinners, every outfit promises an AM-to-PM appeal, throw-on-and-go credibility, and is easy to accessorise in myriad ways.

Designer Ritu Kumar is always conscious and meticulous about research, and goes deep into a classical aesthetic. She begins at a strong aesthetic base. The range is about heritage textiles, indigenous crafts, signature patchwork and an eclectic mix of prints and patterns. A sun, fun and stun ideology has served as its design vocabulary, be it florals, playful Paisleys, unmatched colors or silhouettes that allow freedom of movement.

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15 September 2022, Mumbai:

Fashion Affair will be held in Mumbai, from October 7 to 9, 2022.

This business-to-customer shopping fair aims at bringing together a range of bridge-to-luxury brands for the festive season. The shopping fair will feature around 80 brands from across the country to showcase a wide range of festive wear styles for men, women, and children.

Product categories will include accessories, jewelry, footwear, handbags, gift items, handicrafts, homeware, and other festive goods. A curated selection of Lucknowi kurtas and palazzos will retail at the three-day event as well as an array of bridal wear. Though there will be a strong focus on weddings and bridal wear, casual wear will also feature. Both jewelry and clothing brands will be represented.

The event will also feature food stalls, entertainment, and a lifestyle section. A section of the event will also be dedicated to wedding fashion and event planning.

This is South Mumbai’s largest wedding, lifestyle, home décor, and luxury exhibition. Fashion Affair is designed to give small and medium brands from across India a platform from which to reach new customer demographics in Mumbai to expand their network and build their brand.

The event is also designed to offer metro shoppers a one-stop, multi-brand destination ahead of the autumn/ winter festive season. Fashion Affair was launched in 2015 and, since then, it has hosted several shopping editions annually.

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09 September 2022, Mumbai:

Sustainable fashion platform Shuffling Suitcaseshas successfully hosted 33 pop-ups across India over the last five years.

The pop-ups were a sort of R&D to understand the market and the demand. The platform was launched in 2017 and began by working with smaller brands that were more transparent and doing grassroots-level work.

The aim was to influence people in the way they shop. The platform started as an offline set-up, gradually moved online, and now has opened a brick-and-mortar store in Kolkata. The 1,200 sq. ft. multi-designer store features the latest collections from sustainable homegrown labels that range from apparel and shoes to jewelry and personal care brands.

The store houses ethical and eco-friendly brands like Amalgam, Jugni, Sole Stories, PreetKaur, Disguise Cosmetics, Arte-Alter, etc.

Shuffling Suitcases is a platform that curates slow fashion and builds a community focused on sustainable fashion. The brand has a tight curation process and looks for products that are handcrafted, ethical, organic, vegan, zero waste, cruelty-free, and locally sourced, among other criteria.

The process includes extensively questioning the brands, bringing in samples and checking for bleeding and other quality diameters, and visiting the manufacturing units, and speaking with the artisans. While curating brands matters, equally important is educating consumers.

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