07 October 2022, Mumbai:

Pooja Hegde is brand ambassador for Forever New. The partnership with her will enable Forever New to showcase some of the most elegant products from the world of fashion, style and glamour to a much larger audience of women in India aspiring to wear high fashion, high quality, and on-trend clothing.

Forever New, based in Australia, a women’s western apparel brand, blends modern and contemporary feminine trends with flattering silhouettes and classic styling backed by impeccable quality. The collection is famous for its timeless wardrobe staples as well as trending pieces. A Forever New woman dons a style that marks a moment and projects a stylish and classic statement every time she is out to attend a gathering or enjoy herself. From classic knitwear and workwear tops to luxe evening dresses, the brand has something to suit every style and every body type. There is hot pink for occasion wear and glamorous dresses in vivid blue, dark florals, and ravishing red for everyday go-to outfits. For a night out there is a fun mini dress with a bold gingham print or sleek ruched detailing. For a more casual get-together there is a vintage-inspired floral dress while luxe velvet or cut-out midi dresses are meant for high glam parties.

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29 September 2022, Mumbai:

Arya Giri’s new collection mixes fusion style silhouettes with sculptural necklines and delicate florals for a dramatic yet feminine effect.

The brand works with weavers across India, in Kanchipuram, Surat, and Bengal, to name a few, to create some of the fabrics. The duration of each piece is based on the intricacy of the jacquard incorporated and the technicalities of the fabrication but on average, it takes one to four months to weave.

The brand is positioned in the affordable luxury segment of the market and its designs are intended to be worn from day to night. AryaGiri is a luxury pret-wear label built out of India, a potpourri of nostalgia, fables, and memories wrapped into one. Every collection embarks on the odyssey of exploring Indian culture through the lens of a diaspora persona.

The brand is handwoven, handmade, and hand embroidered in India and epitomizes artisanship, quality, and emotion over trend. The brand currently retails from its dedicated e-commerce store as well as multi-brand fashion retailers Evoluzione in New Delhi and Chennai, Curato in India, and Flying Solo in the US. The plan is to expand the offering with children’s wear and leather goods. The brand has launched in the US too.

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26 September 2022, Mumbai:

E-commerce marketplaces are looking at a high-growth festive season this year. Amazon and Flipkart have kick started their annual festive sales with a bang. Both companies are seeing robust growth in sales and gave early-access to paid users and saw strong growth in Tier II and beyond cities in some categories.

Amazon reportedly sold ten lakh unique products offered by small and medium businesses and startups on its platform during the first 36 hours of the festive season sale.The number of Prime members grew 1.9 times compared to last year.While the electronic and smartphone segments have traditionally driven festive sales, this year television brands were in high demand on the platform.

For Flipkart categories such as mobiles, large appliances, fashion, furniture, and home appliances saw the greatest interest.

This year, the Walmart-owned e-commerce platform has also announced a sale event on its digital B2B marketplace, Flipkart Wholesale, for its Kirana members. This sale, scheduled to run up to September 30, 2022, aims to extend the benefits of the sale to small retailers and Kirana members by giving them an opportunity to save more and increase profits.

Flipkart and Amazon dominate the e-commerce market in India. With the rise in the number of smartphones and the penetration of the internet, the Indian e-commerce market has seen rapid growth over the last few years.

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06 October 2022, Mumbai:

The Fashion Design Council of India will hold a clothing sale event in Mumbai during Lakme Fashion Week.

Shoppers will be able to browse their favourite designer labels at up to 70 percent off. The business-to-customer sale will feature a wide array of luxury brands and up-and-coming designers to give brands the chance to widen their customer base while selling their stock at discounted rates.

The event is also designed to enable the general public to take part in the fashion week by visiting the venue and seeing work by participating designers.

Lakme Fashion Week will run from October 12 to 16, 2022, and will include a number of design contests and sustainable fashion initiatives as well as runway shows. From 33 designers in 2000 to a prestigious platform now showcasing over 200 labels, LFW has grown from strength to strength with each season.

Designers, talent, hair and makeup artists, sponsors, and showstoppers, all have played a role in making this platform what it is today.

Lakmé Fashion Week has earned renown as one of India’s most prestigious fashion shows that takes place twice a year, with the summer/resort show in the early months of the year, and the winter/festive show in August.

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28 September 2022, Mumbai:

Pero is showcasing its collections all over the world. The sustainable fashion brand recently completed a collection showcase in the US and has launched in Italy. Teasers of the collection in the US hinted at bright hues and vintage-style floral inspirations. The Italian showcase runs until October 20 and promotes the brand to the Italian market, where Pero already has a strong foothold through multi-brand women’s wear boutiques. From September 29 to October 4, 2022, Pero will present its upcoming collection in France.

Pero is expanding its international distribution network through multi-brand boutiques. Pero is a brand from Rajasthan, India.

Pero is known for its vibrant use of colour, whimsical layering, and blend of traditional Indian and global aesthetics manufactured with sustainable techniques. The characteristic of the brand lies in the weaving process, where fabric and materials transfer from the hands of one artisan to another, bringing alive the Indian culture of handcrafting and designing pieces that are different. Pero reinvents classical styles to contemporary buyer’s aesthetics; its sensitivities evoke an impeccable statement in daily dressing. The brand has worked with craftspeople to develop a style of crochet which can be used to join together scraps of fabric. The mix of crochet and panels of fabric creates intricate patterns in the brand’s signature bright color palette.

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06 October 2022, Mumbai:

Designer Anju Modi will showcase a collection made with Tencel Lyocell fibers at Lakme Fashion Week.

The collection titled Damayanti will not only pay homage to the works of renowned artist Raja Ravi Varma but is made with fibers produced from sustainably sourced wood by environmentally responsible processes.

The colourful and sustainable range will feature the versatile Tencel Lyocell and Modal fibers in an elegant collection of saris, lehenga-cholis as well as pre-stitched saris.

Known for their natural comfort, Tencel Lyocell fibers are versatile and can be combined with a wide range of textile fibers including cotton, wool, and silk which enhances their aesthetics and functionality. They are gentle on the skin with smooth, long-lasting softness, colour vibrancy, colour retention and efficient moisture absorption.

Lakme Fashion Week will be held in Mumbai, October 12 to 16, 2022. Lakméis India’s top color cosmetics and skincare brand and combines international cosmetic technology with an in-depth understanding of the Indian woman’s needs.

AnjuModi has a long-standing relationship with sustainable fashion and has played an integral role in reviving traditional Indian crafts and textiles while empowering rural communities and celebrating cultures across the country through her designs. The designer is creating her first ever collection with TencelLyocell and Modal fiber.

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27 September 2022, Mumbai:

Tasva has opened a store in Dehradun ,Uttarakhand in association with TarunTahiliani.

Ethnic men’swear brand Tasva is a part of Aditya Birla Fashion and Retail. TarunTahiliani is a fashion designer. The sprawling 3,376 sqft store with a stately facade and elegant interiors offers high-quality ethnic attire for men for festive occasions and weddings.

The collection showcases a variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments, all crafted with attention to detail and design. The assortment celebrates traditional crafts using a contemporary approach with fabrics ranging from silk to cotton to brocades. The collection, which is embellished with Ikat prints, Benarasi motifs, and Chikankari, explores pastel colours like mint green, ivory, and salmon pink, as well as softer tones of yellow to deep blues and tropical hues. Accessories includesafas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.

The store’s design and decor are in keeping with Tahiliani’s design ethos. The store aims at providing the Indian man a fabulously made, internationally constructed, comfortable, well-cut Indian brand with TarunTahiliani styling but with complete cost accessibility. It aims at transforming the experience of wearing traditional and fusion Indian apparel into one of unmatched comfort and style.

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