31 August 2022, Mumbai

Multi-brand luxury Indian fashion retailer Pernia's Pop-Up Shop has launched a pop-up shopping event at boutique NeenaGangwal Design Studio to bring an array of brands to Indore this week.

Pernia's Pop-Up Shop returned to events with full force this summer - Pernia's Pop-Up Shop- Facebook

To be held on August 29-30, the event will feature cutting-edge designs by leading Indian labels such as Ridhi Mehra, Amit Aggarwal, Masaba, MadsamTinzin, Petticoat Lane, Debyani, AseemKapoor, Saaksha&Kinni, SVA by Sonam and ParasModi, PunitBalana, etc.

Focusing on brands in the premium segment, the event will feature a wide selection of traditional wear for the upcoming wedding and festive seasons. With lehengas, sarees, and gowns, the event is also designed to present Pernia's Pop-Up Shop as a shopping destination of choice for Indore’s luxury shoppers.

Pernia's Pop-Up Shop has held events across a number of Indian metros this summer. On August 27, the business held a meet-and-greet session with designer NiharikaKamani of the label Couture by Niharika at its own store in Hyderabad’s Banjara Hills to launch its collection of ethereal lehengas.

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27 August 2022, Mumbai

The first store of Saif Ali Khan’s House of Pataudi (HoP), has been unveiled in Bengaluru’s Phoenix Market City. Spread across 1,500, the sprawling store offers customers the opportunity to experience the exuberant collection of the brand.

Designed in collaboration with Studio 9491, the outlet gives consumers an immersive shopping experience.

It echoes the culture and heritage of the Nawabs, drawing inspiration from the Royal Pataudi Palace, as well as unique Indian heritage architecture. The brand is also looking at expanding in multiple cities through similar stores.

Operating in the bridge to luxury (BTL) and premium segments, House of Pataudi currently offers Myntra customers a curated range of 2,500-3,000 styles in apparel, footwear, and home segments.

Over the years, the brand has established itself as one of the leading players in the men's ethnic wear space and has consistently been among the most sought-after brands on the platform. The upcoming festive season will create ground for ‘House of Pataudi’ to cater to discerning Indian shoppers who value authentic experiences and nuanced aesthetics, all at an attractive starting price of Rs 1,500.

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06 September 2022, Mumbai:

Tata CLiQ has launched Workout Studio.Tata CLiQis a luxury lifestyle platform. Workout Studio is a premium home fitness e-store. This online fitness store will offer comprehensive fitness solutions ranging from equipment, gear, health and wellness to active wear. Tata CLiQ operates on an omni-channel business model, in which it aggregates various brands and the seller dispatches the product. The omni-channel, brand-forward platform will equip consumers with the necessary information and products to help them enhance and savor the best of their wellness lifestyle journey.

The company will offer access to a curated selection of high-tech and high-performance premium fitness products from a wide assortment of brands across various specialized categories.In addition, it will also provide in-depth information related to equipment and routines as well as an elevated shopping experience. The company will be a one-stop destination for all fitness requirements of consumers.

Tata CLiQ Luxury offers premium and luxury brands across a range of categories, including accessories, apparel, beauty and fragrances, fashion, gourmet, handbags, home, footwear, stationery, and watches. The group has opened a new online luxury gourmet store with BigBasket. Through this unique collaboration, Tata Cliq is building a world-class, differentiated, and experiential gourmet store for consumers who appreciate the finer things in life and are looking for an exclusive selection of luxury gourmet products.

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26 August 2022, Mumbai

Homegrown retail footwear brand Khadim India expects gross margins to improve by 100-150 basis points by the end of this fiscal, backed by the company’s drive towards premiumization of offerings and cost rationalization measures.

For the quarter ended June 30, 2022, the company’s overall gross margin stood at 41.3 percent, a Y-o-Y increase of 596 bps while retail gross margins improved from 50.6 percent to 54.1 percent.

The company hopes to touch the pre-COVID level sales in volume terms by the end of the current financial year. In value terms, it is at par with the pre-pandemic levels, she said.

In the wake of the change in GST rates on footwear and the increasing prices of raw materials, Khadim had taken some price hikes. Nearly 80 percent of the company’s products are priced below Rs1,000 where the GST has been increased to 12 percent from the previous slab of 5 percent.

The company also expects turnover to increase by around 33 percent to Rs800 crore by the end of the current fiscal from Rs600 crore during FY22

Khadim India also plans to add 70-80 stores every year across the country. A majority of these would be on the franchisee model as the company plans to follow an asset-light approach. Currently, 220 of its total 800 stores are company-owned while the rest are franchisees.

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05 September 2022, Mumbai:

Myntra will partner with Fairtrade and launch an eco-friendly line. The sustainable clothing line will be made out of responsibly sourced cotton from a Fairtrade-certified supply chain.

This eco-friendly line will be launched initially with men’s T-shirts with plans to scale to over 250 styles and expand into women’s T-shirts and athleisure. The new collaborative collection will be a part of Myntra for Earth, a one-of-its-kind theme store dedicated to sustainable fashion alternatives, offering some 5000 eco-friendly styles from more than 100 brands. The association is expected to achieve a target of sourcing a minimum of 110 metric tons of Fairtrade-approved ethically farmed cotton.

Fairtrade is a global network of not-for-profit organizations committed to promoting sustainability in agricultural-based value chains. Myntra is the first e-commerce brand of scale in India to partner with Fairtrade, which works with more than a million farmers and agricultural workers worldwide, and over 1,25,000 smallholder farmers and workers who are a part of 109 certified producer organizations, across 15 states and one union territory in India.

Fairtrade helps farmers adopt socially, environmentally, and economically sustainable practices as per the standards set by the organization. The products that are made through a Fairtrade-certified supply chain and follow Fairtrade terms of trade come with the Fairtrade mark, allowing conscious consumers to identify products made from responsible farming methods.

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29 August 2022, Mumbai

South Indian actor couple Dev Adhikari and Rukmini Maitra have been signed as brand ambassadors by retail chain Style Baazar.

The actors will promote the brand across platforms and Style Baazar expects their popularity to help increase its customer base and drive sales of its products in the south Indian market.

Shreyans Surana, Chairman at Baazar Style Retail, says, in the era of influencers and social media everyone wants to look their best. Keeping this and our audience in mind, the brand launches its latest Durga Puja collection of ethnic and western wear.

Style Baazar is the country’s leading value fashion retailer and has 116 stores across seven states.

(Fashion Network report)

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