- 1. Wrogn faces performance decline in FY25 as revenue shrinks, losses widen
- (Apparel)
- The parent company of the fashion brand backed by Virat Kohli, Wrogn faced another significant performance decline in FY25 ending March 2025 (FY25), with both revenue shrinking and losses widening. Read ...
- Created on 27 September 2025
- 2. Wrogn ropes in Ibrahim Ali Khan as brand ambassador
- (Apparel)
- 15 September 2025, Mumbai Leading youth fashion brand in India, Wrogn has roped in Bollywood actor Ibrahim Ali Khan as its new brand ambassador. This move is part of the brand's strategy to connect with ...
- Created on 15 September 2025
- 3. Wrogn expands into Bengaluru with a flagship store at Jayanagar
- (Apparel)
- 14 December 2024, Mumbai The iconic men’s fashion brand co-created by cricket legend Virat Kohli, Wrogn has expanded into Bengaluru with its latest flagship store in Jayanagar. Marking yet another milestone ...
- Created on 14 December 2024
- 4. Wrogn to offer immersive shopping with new store launch in Bengaluru
- (News)
- 24 October 2024, Mumbai Popular men’s apparel brand co-created by cricket star Virat Kohli, Wrogn aims to offer an immersive and innovative shopping experience to customers through its recently launched ...
- Created on 24 October 2024
- 5. Aditya Birla Digital Fashion Ventures increases stake in Wrogn to 32.84%
- (Apparel)
- The fashion subsidiary of the Aditya Birla Group, Aditya Birla Digital Fashion Ventures has acquired an additional stake in the Wrogn, an apparel brand backed by Indian skipper Virat Kohli. The company ...
- Created on 17 October 2024
- 6. Wrogn launches new campaign dedicated to fostering positive societal values
- (Apparel)
- 19 September 2024, Mumbai A part of the TMRW House of Brands, Wrogn has launched a new campaign that aims to reshape the way love and relationships are perceived in India. Titled, ‘Love is Respect,’ ...
- Created on 19 September 2024
- 7. Wrogn reports for FY24 ending March
- (Apparel)
- 14 September 2024, Mumbai Revenues of the men’s apparel brand backed by Accel and cricketer Virat Kohli, Wrogn declined by over 29 per cent in the fiscal year ending March 2024. The brand’s revenue from ...
- Created on 14 September 2024
- 8. WROGN bags Rs 125 crore investments from TMRW House of Brands
- (Apparel)
- Youth-oriented casual wear brand backed by Accel and ViratKohli, WROGN has bagged Rs 125 crore investments from TMRW House of Brands. Founded in 2014 by siblings Anjana and Vikram Reddy, WROGN is now ...
- Created on 20 June 2024
- 9. Wrogn to leverage advanced data analytics for deeper insights into consumers’ preferences
- (Brands-To-Retail)
- Fashion brand Wrogn plans to explore advanced data analytics to gain deeper insights into customer preferences and market trends for making more informed decisions. The brand also plans to enhance the ...
- Created on 29 May 2024
- 10. Wrogn launches army-inspired fashion collection
- (Brands-To-Retail)
- 29 November 2023, Mumbai Cricketer Virat Kohli's youth fashion brand, Wrogn, has introduced an army-inspired collection titled "Wrong X A47 - The Indian Infantry Collection." In collaboration with A47, ...
- Created on 29 November 2023
- 11. Wrogn and Disney Collaborate on Made to Play Collection
- (Brands-To-Retail)
- 17 October 2023, Mumbai Nostalgic and Stylish Apparel Line Wrogn, a youth fashion brand co-owned by Virat Kohli, has collaborated with Disney to launch Made to Play, a collection of fashion apparel for ...
- Created on 17 October 2023
- 12. Aditya Birla in talks to acquire Wrogn
- (Brands-To-Retail)
- ... acquire Wrogn, a popular casual brand co-created by cricket icon Virat Kohli. In talks to acquire Wrogn The talks come after USPL's attempts to find a buyer for Wrogn, with previous discussions held ...
- Created on 04 August 2023
- 13. Virat Kohli Unveiles WROGN ZERO on Flipkart
- (Brands-To-Retail)
- 29 May 2023, Mumbai Indian cricket icon Virat Kohli has announced the launch of WROGN ZERO, a clothing line created in collaboration with Flipkart. With a focus on comfort and affordability, WROGN ZERO ...
- Created on 29 May 2023
- 14. Wrogn & Virat Kohli Foundation launch capsule collection for animal & sports welfare
- (Apparel)
- 15 March 2023, Mumbai Indian youth fashion and apparel brand, Wrogn, co-founded by cricket superstar Virat Kohli, has launched a limited-edition capsule in collaboration with the Virat Kohli Foundation. ...
- Created on 15 March 2023
- 15. Popeye x Wrogn collection launched in collaboration with Virat Kohli
- (Apparel)
- 25 March 2022, Mumbai: Popeye the Sailor Man has launched a new Popeye x Wrogn men’s apparel collection in collaboration with Indian cricket star Virat Kohli. The collection offers a range of 28 T-shirts ...
- Created on 25 March 2022
- 16. WROGN x Popeye come with new Clothing Collection
- (Brands-To-Retail)
- 24 March 2022, Mumbai: Popeye the Sailor Man is teaming up with Indian cricket star Virat Kohli for a new Popeye x WROGN men’s apparel line, available now in India. WROGN is an Indian youth fashion ...
- Created on 24 March 2022
- 17. Virat Kohli Foundation (VKF) collaborates with 'Wrogn' for limited edition Tshirt
- (Brands-To-Retail)
- 04 January 2022, Mumbai: Virat Kohli Foundation (VKF) has collaborated with apparel brand, Wrogn, to introduce a limited-edition Tshirts designed by leading Indian designers Seema Khan, Manish Malhotra ...
- Created on 04 January 2022
- 18. 'Wrogn Active' rolls out a VM and Window display campaig
- (Lifestyle)
- 9th October 2021, Mumbai: Official merchandise and lifestyle partner for Kolkata Knight Riders and Delhi Capitals,Wrogn Active has rolled out a VM and Window display campaign to showcase the association. ...
- Created on 09 October 2021
- 19. Who’s dressing the Indian man? D2C labels challenge legacy fashion brands
- (Apparel)
- ... Affordable Urban essentials, value for money Wrogn Youthwear Affordable Celebrity-led (Virat Kohli), edgy styling Why D2C works: Decoding the playbook The new wave of menswear disruptors are not just ...
- Created on 22 July 2025
- 20. Star Power Showdown: Hrithik’s HRX hits Rs 1000 cr, Kohli’s brands show mixed fortunes
- (Apparel)
- ... Roshan’s HRX and Virat Kohli’s Wrogn and One8 reveal a deeper truth: while star power might offer a head start, long-term success demands authenticity, strategy, and consumer-centric innovation. HRX, ...
- Created on 08 July 2025
