17 September 2024, Mumbai
Bradford License India has partnered with US-based apparel brand Fruit of the Loom as its official and exclusive licensing agency in India. Through this partnership, the licensing ...
11 September 2024, Mumbai
India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behaviors ...
26 August 2024, Mumbai
A premium brand known for its trendsetting and high-quality men’s fashion, Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency.
This ...
... This growth is being fuelled by a combination of factors, including rising disposable incomes, increasing internet penetration, and a burgeoning young population with a penchant for online shopping.
Gen ...
UK-based fashion brand, Urbanic has launched a range titled Savana for Gen Z women. Focusing on modern trends, Savana uses proprietary AI production procedures to reduce inventory waste and support sustainability. ...
Modenik Lifestyle's innerwear brand, Dixcy Scott, has launched a new campaign to connect with Gen Z men by promoting self-confidence. Developed in collaboration with creative agency TBWA India, the campaign ...
Leading menswear brand Mufti has launched a new sub-brand named ‘400050’, pronounced ‘Four Triple Oh Five Oh’. Catering to Gen Z shoppers, this brand offers casual, oversized garments in select Mufti EBOs ...
Established by Didier Lecoanet and Hemant Sagar, Indo-French designer label, Genes Lecoanet Hemant has expanded its footprint in the Indian market with the inauguration of its sixth store in Delhi.
Situated ...
... the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'.
This piece explores the ...
... by groundbreaking life-changing technology like Generative AI (GenAI).
Video Insights
That is GenAI's job; GenAI must have done something very right as this innovative force is fundamentally restructuring ...
20 February 2024, Mumbai
GenAI sets value across supply chains; Traditional fast fashion faces mounting challenges, but digital fashion, fueled by tech advancements, emerges as a powerful alternative. ...
19 January 2024, Mumbai
India’s retail sector is about to get a futuristic AI makeover. As per a recent survey by EY, AI (Gen AI) promises to unlock hidden insights from mountains of data, revolutionising ...
04 January 2024, Mumbai
Rewind 2023
The year 2023 marked a pivotal moment for the Indian apparel retail sector, navigating both triumphs and challenges as it rebounded from the pandemic blues.
Amidst ...
Apparel brand Shivanii has launched a new gender–neutral collection. The ready-to-wear collection offers androgynous styles, neutral color palettes, inclusive sizes and diverse campaign. It promotes a ...
At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledged ...
... Vietnam, and Sri Lanka. In response, Dr. S. K. Sundararaman, Chairman of SIMA, issued a press release outlining urgent appeals. These include requests to the Chief Ministers of Tamil Nadu, Andhra Pradesh, ...