... a broader retail evolution where instant-delivery platforms are expanding aggressive assortments into premium gourmet, apparel, and lifestyle categories, putting severe margin pressure on traditional brick-and-mortar ...
India’s apparel and fashion retail market demonstrated significant resilience through the start of FY26, recovering to a 6.8 per cent like-for-like sales growth in July following a mid-summer dip.
Data ...
... creators can directly tag apparel and lifestyle products within posts and Reels, routing consumers seamlessly to checkout on Myntra or Flipkart. The initiative targets GenZ consumers, who account for 40 ...
Online-native apparel labels are restructuring their go-to-market strategies by establishing physical store footprints to mitigate rising digital acquisition costs. Under its house-of-brands entity TMRW, ...