13 December 2025, Mumbai
Menswear D2C brand Banana Club is channeling its record-breaking funding of Rs 12.25 crore, raised at a valuation of Rs 245 crore, directly into an aggressive omnichannel retail expansion to solidify its position in India’s fast-growing, aspirational men's fashion market. Secured partly through the popular show ‘Pitch To Get Rich,’ the funding validates the brand’s focus on high-quality, high-street western wear that remains accessible and affordable for young India.
The flagship store blueprint
The most newsworthy development is the brand’s physical scaling, evidenced by the opening of its 16th store - a massive 10,000 sq ft flagship in HSR Layout, Bengaluru. Showcasing over 8,000 styles, this store serves as the blueprint for Banana Club’s future retail strategy, which aims for multiple new stores across North, South, and West India.
Starting its operations in 2011, the brand is betting that the premium in-store experience will drive higher-margin sales in categories like Gurkha pants and designer shirts. The company utilizes in-house manufacturing capabilities, giving it an advantage in maintaining 50 per cent-58 per cent estimated gross profit margins and controlling the speed of its fast-fashion drops.
Founded in 2011 by Neel Bafna and Prashant Lalwani, Banana Club is a Bengaluru-based, premium men’s fashion D2C (Direct-to-Consumer) specializing in high-street western wear and casuals, including shirts, t-shirts, trousers, and co-ord sets, inspired by global runway and street trends. Its model leverages in-house manufacturing for fast trend forecasting, quality control, and affordability. Banana Club operates via its e-commerce platform and a growing chain of exclusive brand outlets (EBOs), with a strategic focus on expanding its physical presence in major metro and Tier-I cities across India.
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