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Surat-based textile powerhouse Kesaria Textile Company has officially entered the branded retail arena this February 26, 2026, with the debut of Menzaro and Kikiboo. This dual-brand launch signals a strategic move to capture the high-growth menswear and children’s wear segments, moving the firm beyond its traditional dominance in ethnic wear and wholesale sarees. The timing is significant as the Indian apparel market is projected to reach $105 billion by 2027, with the organized retail sector expanding at a CAGR of 12 per cent.

Capitalizing on the premiumization of men’s fashion

Menzaro arrives as a sophisticated response to the ‘premiumization’ trend sweeping Tier-I and Tier-II Indian cities. Focused on high-quality fabrics and contemporary tailoring, the brand targets the modern professional who increasingly prioritizes versatile, semi-formal attire. Industry data from early 2026 suggests, while the mass market faces inflationary headwinds, the premium menswear segment has maintained a robust 15 per cent growth rate. By leveraging its vertical integration, Kesaria aims to offer Menzaro collections at a 20 per cent price advantage over international competitors, utilizing in-house yarn and fabric processing to manage escalating input costs.

Navigating the lucrative kidswear opportunity

Parallel to this, Kikiboo enters the competitive kids' wear space, a category currently valued at approximately $21 billion in India. The brand focuses on safety-certified, breathable cotton fibers - a critical selling point for modern parents concerned with textile sustainability and skin sensitivity. The challenge for Kikiboo lies in the fragmented nature of the market; however, Kesaria plans to utilize its vast distribution network of over 10,000 retail touchpoints to ensure rapid market penetration. The objective is to transform Kesaria from a commodity-centric manufacturer into a household lifestyle identity, noted a senior marketing strategist. This brand expansion is supported by the recently commissioned PM MITRA parks, which provide the logistical infrastructure necessary for Kesaria to scale its pan-India retail footprint.

Kesaria Textile Company is a major manufacturer of sarees and ethnic wear, serving domestic and international markets. Transitioning into branded menswear and kids' wear through Menzaro and Kikiboo, the firm targets a 30 per cent revenue increase by 2027. Founded in 1977, Kesaria now leverages full vertical integration to dominate organized retail.

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