No-Name, Aditya Birla Group collaborate to facilitate access to blockchain-traceable fibers
26 February 2026, Mumbai
The strategic partnership between leading sustainable clothing manufacturer, NoName and the Aditya Birla Group, represents a fundamental shift in the $1.7 trillion global apparel market. While industrial-scale sustainable sourcing has historically been the exclusive domain of multinational retailers, this collaboration democratizes access to FSC-certified and blockchain-traceable fibers for emerging designers and mid-sized startups. By leveraging Birla Cellulose’s ‘forest-to-fashion’ GreenTrack technology, NoName enables small brands to verify the journey of every garment, a critical requirement as the EU Strategy for Sustainable and Circular Textiles tightens its documentation standards this year.
Bridging the compliance gap for emerging labels
For boutique fashion houses, the primary barrier to sustainable entry has been the prohibitive minimum order quantities (MOQs) for high-performance fibers like Livaeco and Birla Excel. NoName’s integrated manufacturing model addresses this bottleneck by consolidating specialized orders, allowing startups to source premium lyocell and modal fabrics without inflating inventory overhead. This access is vital as consumer demand for transparency reaches a tipping point; latest industry data indicates that 65 per cent of Gen Z consumers now actively seek molecular-tracer verification to avoid ‘greenwashing’ in their fashion purchases.
Circular innovations and low-waste manufacturing
A centerpiece of the partnership is the integration of Liva Reviva, a circular fiber consisting of 20 per cent pre-consumer textile waste and 80 per cent sustainable wood pulp. This closed-loop approach is becoming a competitive necessity as landfill taxes and resource scarcity drive up the cost of virgin materials. Sustainability is no longer a niche marketing tier; it is an operational prerequisite for any brand looking to scale in the 2026 retail landscape, noted a senior project manager at NoName’s Faridabad facility. By combining India’s massive manufacturing depth with advanced chemical stewardship, the duo is creating a scalable blueprint that replaces the traditional ‘take-make-waste’ model with a resilient, data-backed supply chain.
Sustainable retail initiative
NoName Global specializes in low-MOQ, export-compliant garment manufacturing for the international fashion market. Historically a women-led private label house, the brand now targets a 25 per cent annual growth in certified sustainable collections. Their performance outlook remains robust as global designers increasingly prioritize ethical sourcing and blockchain-enabled traceability in 2026.
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