28 November 2025, Mumbai
The expansion trajectory of international fashion giants in India is increasingly focusing on affluent non-metro hubs, signaling a robust strategy to capture widespread consumer spending. This trend is underscored by the recent opening of a Jack & Jones Exclusive Brand Outlet (EBO) in Rajkot, Gujarat, on the bustling Yagnik Road.
This strategic brick-and-mortar investment reinforces the brand’s commitment to an omnichannel model, recognizing that physical presence remains a powerful catalyst for growth, particularly in high-potential Tier-II markets. While industry reports project the Indian online fashion market to surge at a CAGR exceeding 22% through 2029, flagship store launches are deemed essential for brand building and customer experience.
The phygital strategy for men's wear dominance
The decision to open a substantial physical retail space on a prime high-street location like Rajkot's Yagnik Road is pivotal. It addresses the growing need among India's fashion-conscious Gen Z and millennials for tactile retail experiences. This 'phygital' model leverages the physical store to drive brand awareness and trust, ultimately supporting online purchases. By providing an immersive shopping environment for its diversified collections, Jack & Jones is positioning itself to effectively tap into the Indian menswear market, which is anticipated to achieve a 7.4% CAGR growth rate by 2033, relying heavily on such strategic Tier-II location entries.
A Danish denim legacy driving local expansion
Part of the Danish Bestseller group since its founding in 1990, Jack & Jones built its global reputation on premium denim. Having established a significant foothold in India over the past 14 years, operating across more than 60 cities, the brand is now diversifying its product portfolio. Beyond its core jeans, the offerings span five distinct sub-brands; Vintage, Premium, Originals, Core, and Tech, which include expanding categories like loungewear and footwear. The Rajkot launch is a key milestone in the brand’s renewed growth plan, aiming to aggressively penetrate markets that offer lower operational challenges than congested metros while possessing high disposable incomes.
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