28 November 2025, Mumbai
The digital-first expansion model for Indian apparel and retail brands is getting a $250 million physical makeover. This new capital pool, dedicated to global scale, focuses on transforming high-potential Direct-to-Consumer (D2C) fashion houses from online players into true omnichannel competitors.
India’s apparel market, projected to hit $130–$150 billion by 2030, has produced numerous digital winners, but sustained international growth requires physical touchpoints to reduce skyrocketing customer acquisition costs. The initiative positions Dubai as the critical gateway for market entry into the Middle East, Africa, and Europe (EMEA), leveraging its sophisticated retail landscape.
Anchor investment unlocks store access
The key news angle lies in the fund's structure: it is anchored by a prominent Middle Eastern retail family office with deep experience in physical store rollouts. This structure provides selected D2C brands, currently driving a sector growing at a 40% CAGR, with immediate access to established international distribution networks and physical retail infrastructure. "We are providing founders with the connectivity and capability needed to scale internationally, moving beyond platform reliance," noted a leader associated with the initiative.
This strategy integrates growth funding with world-class logistics expertise from partners like DP World, ensuring D2C companies can efficiently open, manage, and scale their essential international retail footprint.
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