12 December 2025, Mumbai
Max Fashion has launched a new large-format store in Kharar, Punjab with an aim to dominate India's value-fashion segment through aggressive Tier-II and Tier-III city penetration. Leveraging its proven model, the brand offers global trends at accessible price points for the entire family. Its success is rooted in volume, with the value fashion sector, despite its thin margins, recording 24 per cent revenue growth across leading players in FY25, significantly outpacing premium fashion.
Omnichannel anchor in rapidly expanding markets
With over 500 stores in over 200 cities nationally, Max Fashion follows a robust omnichannel strategy. The brand’s physical stores in high-traffic commercial zones act as massive marketing assets, building the essential consumer trust for apparel quality and fit. These physical outlets facilitate the crucial 'touch-and-feel' factor, especially for products where quality assurance is key, like children’s wear. On the other hand, the digital presence builds scale. the This blended approach addresses the key challenge of market fragmentation and regional taste differences, allowing the brand to launch over 1,000 new styles per season with speed, a feat made possible by its agile, in-house supply chain. The brand's focus on predictability and value pricing - rather than heavy discounting - is central to its historically strong 32 per cent CAGR and long-term dominance in the space.
A leading value-fashion brand under the UAE-based Landmark Group, Max Fashion launched in India in 2006 by providing contemporary, trend-led apparel, footwear, and accessories for the entire family. The brand operates over 500 large-format stores across more than 200 Indian cities. Its business model relies on mono-brand, private-label merchandise created by in-house designers, enabling tight control over cost, quality, and the speed of its fast-fashion drops, which is the key to maintaining its strong leadership position in the organized value retail segment.
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