Snitch strengthens offline dominance with landmark Hyderabad expansion
27 April 2026, Mumbai
Menswear powerhouse Snitch has further strengthened its aggressive ‘clicks-to-bricks’ strategy with the inauguration of its 115th retail outlet in Hyderabad’s high-street hub, Banjara Hills. This expansion follows a banner fiscal year where the brand reported an 80 per cent revenue surge, reaching Rs 900 crore (approximately $90.4 million) in FY26. While the company originated as a digital-first experiment, physical storefronts now contribute 40 per cent of total revenue, reflecting a successful transition toward a balanced omnichannel ecosystem. The Banjara Hills store serves as a strategic touchpoint to capture the city's growing demographic of fashion-forward millennials and Gen Z consumers.
Data-led Inventory and quick-commerce integration
The brand's growth is anchored by a sophisticated proprietary inventory management system that enables the release of nearly 15 new styles weekly. Beyond traditional retail, Snitch is optimizing its urban footprint to support its recent entry into the quick-commerce segment. By leveraging physical stores as micro-fulfillment centers, the company now facilitates apparel delivery within 60 minutes in select metros, with plans to integrate this hyper-local service across its Hyderabad network. This operational agility has allowed Snitch to maintain EBITDA margins between 2 per cent and 3 per cent despite the capital-intensive nature of rapid store rollouts.
Market leadership and future financial targets
With a current valuation momentum supported by a $40 million Series B funding round, Snitch is targeting a revenue milestone of Rs 1,400 crore for FY27. The retail strategy focuses on high-visibility urban pockets to combat rising digital customer acquisition costs, which saw a 30 per cent increase across the sector last year. By prioritizing ‘destination retail’ experiences -featuring immersive designs and technology-driven fitting rooms - Snitch aims to foster brand loyalty that transcends online transactions, positioning itself as the primary contender in India’s $1.7 trillion textile and apparel landscape.
Founded in 2020 by Siddharth Dungarwal, Snitch is a Bengaluru-based fast-fashion brand specializing in trend-led menswear, footwear, and fragrances. Operating over 115 stores nationwide, the company targets the premium-casual segment. After doubling revenue to Rs 505 crore in FY25, Snitch is currently scaling toward a Rs 1,400 crore turnover goal.
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