28 November 2025, Mumbai
Indian denim leader Spykar is doubling down on youth convenience, launching its products on the rapid-commerce platform, Knot Now. Announced on November 28, 2025, the partnership immediately introduces a 60-minute delivery service for customers across Mumbai and Thane, making the homegrown brand one of the first premium labels to utilize Knot Now’s accelerated logistics model.
This move is a strategic extension of Spykar’s “Daur Apna Hai” campaign, aimed at strengthening its digital footprint among trend-forward consumers who demand instant gratification. The 60-minute guarantee is designed to cater to last-minute styling needs and impulse purchases, transforming the online shopping experience into a high-end, upscale retail service delivered straight to the customer’s door.
"This collaboration resonates with our focus to cater to young India," said Sanjay Vakharia, Co-founder and CEO of Spykar. "By leveraging Knot Now’s dynamic ecosystem, we aim to expand reach, deepen engagement, and strengthen its community of trend-forward consumers." Established in 1992, Spykar has built a reputation for innovation in denim and contemporary casualwear, and this rapid-delivery initiative marks a key step in its evolving digital growth plan.
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