Style Union strengthens Gujarat foothold with new Vapi destination
02 February 2026, Mumbai
The high-velocity fashion arm of Nexon Omniverse, Style Union has announced the opening of its latest outlet in Chala, Vapi. This launch marks a strategic deepening of the brand’s penetration into Gujarat’s industrial hubs, where a rising demographic of aspirational, value-conscious consumers is driving a surge in organized retail. By securing a prime location at ‘The Gateway,’ Style Union is positioning itself to capture high weekend footfalls from the Vapi-Daman corridor, a region increasingly characterized by its evolving ‘work-to-leisure; wardrobe requirements.
Weekly drop velocity and inventory precision
The Vapi flagship operates on Style Union’s signature agile retail framework, which introduces over 150 new designs every week. This aggressive refresh cycle is powered by AI-driven merchandising platforms that reduce stockouts by an estimated 98 per cent, ensuring that inventory matches real-time local demand. While the broader apparel sector faces a 10-12 per cent rise in raw material costs, Style Union’s vertically integrated supply chain allows it to maintain ‘honest pricing’ across its men’s, women’s, and kids’ categories. Our growth is anchored in being a 'store next door' that offers the latest trends without the typical price lag, noted Ekta Biyani, Co-founder, in a recent industry discussion.
Capitalizing on the Tier-II value growth
Following a successful Series D funding round in late 2025, Style Union has scaled its network to over 140 stores nationwide, with an eye on reaching 200 locations by the end of the 2026 fiscal year.
The brand is currently outpacing traditional competitors by leveraging a tech-first DNA that skips legacy retail friction.
As the Indian value fashion market heads toward a projected $50 billion valuation by 2031, Style Union’s focus on Tier-II and Tier-III urban centers provides a robust cushion against the saturation seen in major metros.
Founded in 2022 by Ekta Biyani and Rakesh Biyani, Style Union is a Bengaluru-headquartered fashion powerhouse under Nexon Omniverse. Specializing in affordable, trend-led apparel across 140+ stores, the brand reported revenues exceeding Rs 580 crore in FY25. Backed by Series D funding, it targets 300+ stores nationally within two years.
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