TechnoSport hits 34-store milestone with high-engagement Hassan launch
02 February 2026, Mumbai
India’s rapidly ascending performance-wear powerhouse, TechnoSport has accelerated its physical retail offensive with the inauguration of its 34th EBO in Hassan, Karnataka. This move signals a significant ramp-up in the brand’s ‘India-first’ growth strategy, which aims to bridge the gap between technical athletic gear and accessible daily apparel. To mark the entry into the Hassan market, the brand bypassed traditional ribbon-cutting in favor of a community marathon, a tactical move to embed the brand within the local fitness ecosystem and drive immediate consumer trial.
Strategic distribution and revenue trajectory
The Hassan launch is a key component of TechnoSport’s aggressive roadmap to reach 50 EBOs by the end of the current financial year, supported by a Rs 200 crore capital expenditure plan to hit 300 stores nationwide within two years. The brand is currently riding high on a 40 per cent CAGR, with FY26 revenue targets set at Rs 600 crore. Industry data highlights TechnoSport’s operational edge, boasting a 10 per cent market share in India's value activewear segment and a conversion rate of 83 per cent across its existing outlets - nearly double the industry average of 40-50 per cent. Our expansion is about clinical precision in location and community relevance," says Puspen Maity, CEO, TechnoSport.
Manufacturing integration and market resilience
While competitors face inventory volatility, TechnoSport is reinforcing its supply chain with a Rs 100 crore investment in a new smart manufacturing facility in Odisha, complementing its integrated yarn-to-fabric plant in Tirupur.
This vertical integration allows the brand to maintain an average price point of Rs 450 without compromising on high-tech features like UPF 50+ sun protection and Technocool+ moisture management.
As the Indian activewear market heads toward a projected $1.9 billion valuation by 2030, TechnoSport’s dual-channel approach—pairing rapid offline expansion with quick-commerce partnerships - positions it to capture the surging demand from Tier-II and Tier-III urban hubs.
Founded in 2007 in Tirupur, TechnoSport is a vertically integrated activewear leader specializing in high-performance, affordable apparel. Dominating Tier-II and III markets, the brand aims for a Rs 1,000 crore turnover by FY27. Recently securing $25 million from A91 Partners, it is scaling manufacturing and its 7,000-point retail network globally.
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