TT Ltd exits spinning business; transitions into an apparel powerhouse
02 January 2025, Mumbai
TT Limited is transitioning from a commodity-centric yarn spinner to a brand-led apparel powerhouse. By exiting its legacy spinning business - a segment long plagued by 50 per cent US. tariffs and domestic cotton price volatility - the company has successfully slashed its debt from Rs 250 crore to Rs 75 crore. Boosted by a Rs 40 crore oversubscribed rights issue in late 2025, provides the financial agility required to chase an aggressive ‘Vision 2030’ roadmap focused on high-margin retail.
Manufacturing modernization and global sourcing
A cornerstone of this resurgence is the new 1.25 lakh sq ft garment facility in Howrah, West Bengal, which reached full operational stabilization in the final quarter of 2025. Capable of producing 4 million pieces annually, the plant serves as a strategic hub for the Eastern Indian market and export fulfillment. To counter the ‘cotton trap,’ TT has shifted its product mix toward Man-Made Fiber (MMF) blends, supported by a new sourcing office in Surat and an international marketing hub in Ho Chi Minh City, Vietnam. The brand is realigning with global demand where MMF outpaces cotton three-to-one, notes Sanjay Kumar Jain, Managing Director.
Brand renewal and retail footprint
The appointment of Bollywood star Rajkummar Rao as brand ambassador has catalyzed a marketing overhaul, anchored by the tagline ‘TT ka Fit, Humesha Superhit.” With ‘Well Known Brand’ status granted by the government - a distinction held by fewer than 350 brands nationwide - the company is scaling its presence across 25,000 retail outlets. While Q2 FY26 revenues saw a temporary 13 per cent dip during the restructuring phase, the management anticipates double-digit growth as it diversifies into related sectors like corrugated packaging at its Avinashi plant to optimize captive logistics
Founded by Dr Rikhab Chand Jain, the 75-year-old TT Group was the first Indian knitwear firm to go public. Today, it operates as a vertically integrated apparel major, exporting to 65 countries. Its Vision 2030 targets multi-fold revenue expansion through premium innerwear, activewear, and strategic PM MITRA park investments.
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