24 June, Mumbai 2025
Recently listed after being demerged from Aditya Birla Fashion and Retail, Aditya Birla Lifestyle Brands (ABLBL) plans to invest Rs 300 crore (approximately $36 million) annually as it targets doubling its revenue within the next five years.
Ashish Dikshit, Managing Director, ABLBL, notes, while the last two years have been challenging for the industry, such cycles are familiar territory for the company, which has navigated similar phases over its 25-year history.
On the investment front, the company has a capital expenditure plan of Rs 300 crore per year, Dikshit highlights. A large portion of this will go towards expanding the brand’s retail network, with a smaller share allocated to strengthening internal capabilities and advancing technology, he adds.
The company aims to increase its profitabality by three-fold over the next three to five years. While acquisitions are not on the immediate horizon, the Reebok brand and Van Heusen’s innerwear line present significant growth opportunities for the future, Dikhsit points out.
