Bagzone Lifestyles launches Akki London – a contemporary luxury handbag brand

28 May, Mumbai 2025

Bagzone Lifestyles has launched a new contemporary luxury handbag brand called Akiki London, designed for today's sophisticated and stylish women.

A major move for the company as it ventures into the premium market, the brand launched with its debut collection combining global modern aesthetics with a foundation in artisanal heritage, aiming to celebrate craftsmanship and individual style. The brand’s name is inspired by the Agate gemstone, known for its layered beauty and inner resilience - qualities the brand hopes to embody in its products and in the women who carry them.

Rooted in London's cultural influence, Akiki positions handbags as personal expressions of identity. Each of its handbags’ design aims to be both timeless and current, combining boldness with subtle elegance. To achieve its craftsmanship goals, the brand partners with production and design experts across Europe and Asia, allowing it to maintain global quality standards without excessive pricing.

Nishant Bakliwal, Head - Digital & Communications, Bagzone Lifestyles, states, while most handbags primarily focus on workwear and utility, Akiki's statement pieces are engineered for significant moments, offering today's discerning woman thoughtful, well-crafted luxury that leaves a lasting impression.

As part of its brand identity, Akiki London has introduced a mascot named Kiki - a British Bulldog that represents the brand's playful and bold nature. Kiki will be a key visual element in campaigns and in-store displays, aiming to build a deeper emotional connection with customers.

Akiki London recently launched its digital operations on www.akikilondon.com, aligning with the current trend of online-first consumer experiences. The brand also plans to expand its offline presence by opening new stores in Mumbai, Bengaluru and Chennai. Within the next five years, it plans to open 100 stores across India.

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