Bata India expands activewear collection with new Power Move + range

Expanding its activewear collection, footwear company Bata India has launched the Power Move+ range, targeting consumers who integrate physical activity into their daily routines. Emphasizing comfort, breathability, and lightweight design, the collection offers footwear suitable for both casual workouts and everyday wear.

Launched across over 1,900 Bata stores and online through the company's direct-to-consumer e-commerce platform in India, the Power Move+ collection is designed to meet the needs of consumers looking for affordable activewear footwear that supports their active, on-the-go lifestyles.

The Power Move+ range features three main designs. The Neo Slip, priced at Rs 1,699 (approximately $22.65), boasts a breathable flyknit upper and is designed for those seeking lightweight, slip-on convenience. The Move+ Lace-Up, retailing at Rs 1,999 (approximately $26.65), combines a chunky EVA Phylon sole with a flyknit upper and a TPR outsole for enhanced durability and traction. The Move+ P-Opall, also priced at Rs 1,999 (approximately $26.65), features a mesh upper with digital print detailing, a Lycra collar for flexibility, and an Ortholite insole for added comfort.

Each pair of Power Move+ collection is engineered to provide fatigue-reducing insoles, arch support, and materials suitable for extended wear. The collection aligns with Bata India’s strategy of blending performance features with affordability, catering to the growing demand for activewear and accessories within the Indian market.