05 August 2025, Mumbai
Bootstrapped Indian apparel brand, Bonkers Corner has forayed into the United Arab Emirates (UAE) market with the launch of a new e-commerce platform. This marks the brand's first international expansion, signaling its ambition to build a digitally native, globally recognized fashion label from India.
Founded by Shubham Gupta, Bonkers Corner has carved a niche in India's competitive direct-to-consumer (D2C) market by focusing on originality, accessibility, and a community-centric approach. The brand currently operates 15 physical stores in India and has a growing online customer base. Its expansion into the UAE is a strategic move to tap into the region's strong demand for bold, streetwear-inspired fashion and a rapidly growing e-commerce sector.
The UAE is one of the most vibrant and diverse fashion markets, with online fashion sales projected to exceed $6.5 billion by 2027, says Gupta. There is a strong appetite here for culturally fluid, comfort-driven streetwear that speaks to self-expression, which is exactly what Bonkers Corner offers, he adds. Gupta emphasized, the brand's growth has always been driven by engaging with its audience, a strategy it plans to replicate in the UAE.
Operating without institutional investment, Bonkers Corner has built a scalable model through a focus on quality, unique designs, limited-edition product drops, and active community engagement. This approach highlights a broader trend in the Indian fashion industry, where independent brands are successfully scaling up while maintaining control over their quality and creative vision. The brand has future plans to explore other international markets through pop-ups and exclusive drops.
