E-commerce platform 'Ikkivi' launches new size inclusivity campaign
7th September 2021, Mumbai:
Multi-brand e-commerce platform Ikkivi has launched a size inclusivity campaign with a group of influencers. The campaign aims to create awareness amongst consumers and offer people across the world an opportunity to buy sustainably made clothes in a range of sizes.
Aimng to be 100 per cent size inclusive by June 2022, Ikkivi currently retails clothing by eco-friendly and sustainable women’s wear brands including Kanelle, The Summer House, etc. Its new size-inclusion campaign promises to provide garments in sizes 2XS to 5XL with no added cost for larger sizes. For this campaign, Ikkivi spoke with six women from all over the world who are challenging the fashion business in influential ways and trailblazing powerful conversations on the subject, showcasing the urgency to look into contemporary models and issues that impact us at grassroots levels, says Nivi Murthy, Founder.
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