14 December 2022, Mumbai
Ethnicwear sales this wedding season are expected to surpass the last two years’ sales. About 32 lakh weddings are lined up for this wedding season in the country.
Demand for ethnicwear and clothes has significantly surged as compared to the last few years.Consumers celebrating festivals and attending weddings have turned to ethnicwear in a big way. The apparel and fashion business is back just like the pre-Covid days and so brands are also planning on opening more experiential stores in Tier II and Tier III cities.
Fabindia for instance has launched a gift collection along with gift cards to meet the sudden splurge in gifting which is seen in the current wedding season. Ethnicwear for children and sustainable clothing are also in demand.Apart from the sales at physical stores, online sales have also picked up. Sales of ethnicwear categories for both men and women have also enhanced the limelight of Indian labels and have resulted in the increased customer base of retail ethnic wear brands.
With a continuous increase in demand and traction towards the Indian wear category, brands are anticipating the trend to continue growing in the premium segment during this season.
