19 September 2022, Mumbai:
US fashion retailer Revolve has come on Nykaa. Revolve is a fast fashion retailer for women specialising in western wear ranging from party wear to athleisure.
Nykaa Fashion is an online multi-brand fashion platform. Nykaa’s partnership with Revolve features over 26,000 styles from more than 400 brands. The Revolve store on Nykaa offers hassle-free international shipping with cash-on delivery services available.
The service also offers no documents or paperwork and no hidden costs on international orders and is designed to make the process of shopping international brands from India more simple. Revolve offers activewear, streetwear, sporty casual wear, resort wear, party heels, and club wear, among others.
One of Nykaa Fashion’s big strategies has been about bringing the world’s best brands to India. So the strategy is about bringing the right product to the Indian consumer and this is true, especially for beauty and fashion products.
Nykaa has eleven private labels. The strategy is not to treat them like private labels, but as brands in their own right. A lot of these private labels don’t have the word Nykaa and have their own life. So they sell on other platforms, in stores, and often have their own stores.
