10 December 2022, Mumbai
Tasva has opened a store in Mumbai. This is the brand’s 25th store across India since its inception in December 2021. This also marks the completion of a year for Tasva.
The store is spead across a sprawling 4,000sqft. Featuring a grand façade and elegant interiors, the store showcases a variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments, all expertly crafted with impeccable attention to detail and design.
Tasva celebrates traditional crafts in a contemporary approach with fabrics ranging from silks to cotton to brocades and velvets. Accessories include safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls and footwear. Beautifully embellished with Ikat prints, Benarasi motifs and Chikankari, the collection explores pastel colours from mint green, ivory, salmon pink, softer tones of yellow to deep blues, jewelled tones and tropical hues.
Tasva is a men’swear brand from Aditya Birla Fashion and Retail and designer Tarun Tahiliani. Connecting modern silhouettes with traditional craftsmanship techniques, diverse fabrics and textures, Aditya Birla and Tarun Tahiliani aim at showcasing that men’s Indianwear can have all the hallmarks of a designer piece and yet be accessible to all across the country, thereby revolutionizing the fast-growing space for this category.
