A prominent name in the fashion industry, Mehar Apparels has introduced its latest denims collection for men. Encompassing a diverse range of jeans for varying tastes, this collection redefines men’s fashion by blending style and comfort. Each of the denims in this collection is meticulously crafted to provide customers with the perfect fit.

Boasting vibrant colors including dual-tone brown, bluish-green, ice blue, mulberry, greenish gray, plum wide, etc, the collection offers a variety of styles such as cargo-style pockets jeans, patchwork jeans, and spray-painted jeans, exclusively appealing to the fashionable youth. Made with cotton, each of the denims uses less water, thus also being sustainable. The denims are a perfect blend of warmth and style, thus reflecting the inner persona of men.

Om Prakash Singh, HOD-Digital and E-Commerce, says the collection is proof of Meher Apparels’ dedication to creating clothes that combine fashion and functionality. An expression of the consumers’ individuality, the collection is being retailed through the brand’s e-commerce website.

11 December 2023, Mumbai

Despite global economic woes impacting the fashion and retail sectors, U.S. retail sales are projected to rise 3-4% year-on-year in November and December 2023.

The National Retail Federation expects exceptional holiday spending, exceeding the pre-pandemic average.

While online sales continue to climb, physical store openings outpaced closures in 2022, further solidifying the strength of the U.S. retail landscape.

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Menswear brand Lestrange has collaborated with tech startup Vaayu to launch the world’s first lifecycle calculator with live data insights to help consumers study the environmental impact of their fashion choices.

Called ‘Re Count,’ the calculator provides customers with information about latest fashion trends and fashion habits that can reduce emission per wear by up to 50 per cent. .

To operate this calculate, customers need to answer a set of questions that help assess their product selection choices and aftercare habits to extend a garment’s life, thus helping them decrease carbon footprint over the product’s entire lifetime.

The calculator also provides customers infographics and equivalencies to help visualize the impact of making small changes like modifying washing methods in their daily lives. The calculator allows them to explore different levers to see how adjustments such as wearing an item for longer between washes, reducing the washing temperature or holding on to it for an extended period of time can either increase or decrease the overall footprint of that garment.

Apparel Group India has opened two Victoria’s Secret stores in South India. The first of these stores has been opened at the ‘Phoenix Mall of Asia’ in Bengaluru and the second at the Inorbit Mall in Hyderabad.

Both these stores offer specially curated products from the brand to cater to the distinctive tastes and cultural preferences of its South India customers. They introduce specific cuts, colors, and groundbreaking designs on some of the most trendy and iconic clothing styles. Both the stores have been designed to ensure a personalised and culturally attuned shopping experience to consumers.

The Bengaluru store offers a curated collection of Victoria's Secret's iconic bras, panties, and sleepwear across various collections, including the latest Dream Angels and Victoria's Secret PINK Wear Everywhere Bra lines. Victoria's Secret beauty products and accessories, featuring the newly launched Bare Rose collection, along with limited-edition holiday offerings like Bombshell Magic, are available at both the stores. .

Apparel Group’s expansion into South India signifies its commitment to offer a diverse range of global brands to consumers across the nation. Through such store openings, the company aims to enrich the shopping experience of its customers across the nation.

SP Apparels is strategically broadening its market presence by acquiring Young Brand Apparels, a subsidiary of Bannari Amman Spinning Mills. Young Brand Apparels, a joint venture between Jacob Industries, Mexico’s Intimark, and Bannari Amman Spinning Mills, specializes in intimate wear brands and holds a substantial customer base in the US.

Spread over 26-acres, the company operates a 280,000 sq ft factory in Chennai’s outskirts, equipped with a state-of-the-art manufacturing facility featuring an air-conditioned production floor. As part of its growth strategy, SP Apparels plans to assume the leasehold rights of a garment unit in Palladam from Bannari Amman Spinning Mills. The company aims to acquire a 43-acre property in SIPCOT, Perundurai.

In line with its expansion initiatives, SP Apparels is placing significant emphasis on enhancing employee performance through the introduction of an Employee Stock Ownership Plan (ESOP scheme).

06 December 2023, Mumbai

Comfort, Eco-Friendliness, and Gender-Neutral Styles Drive Growth

The global kids' wear market, centered on children's clothing, prioritizes safety, comfort, and ease of wear. Cotton remains the preferred fiber for most children's garments due to its suitability for their delicate skin.

Eco-conscious and ethical trends rise

Eco-friendly and ethical textiles are fueling rapid market growth, with rising demand for sustainable practices. Gender-neutral unisex clothing is gaining popularity, and social media plays a significant role in shaping children's brand awareness.

Market expansion and online retail drive growth

Allied Market Research estimates a CAGR of 4.1% from 2023 to 2032, projecting the market to reach $286.9 billion by 2032 from $194.1 billion in 2022. Higher spending power, global expansion opportunities, and the growing online retail market supported by social media contribute to this growth.

Brands adapt to evolving preferences

Brands are responding to these trends by offering a wider range of colors, styles, and designs for children of all ages. Stretchable and adjustable fabrics are gaining traction due to their durability and practicality.

Diverse product range, character licensing, and unisex clothing

The product range encompasses outerwear like coats, jackets, dresses, tops, and more, along with bottom wear like skirts, jeans, trousers, shorts, and leggings.

The booming character licensing segment and the rising preference for unisex clothing in fast fashion attract cost-conscious parents, especially given children's rapid growth.

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On December 8, 2023, Piyush Goyal, Union Minister for Textiles, Commerce and Industry, as well as the Minister of Consumer Affairs, Food, and Public Distribution, handed out 'AEPC Excellence Honors' on RMG exporters for both 2021-22 and 2022-23. This recognition acknowledged their exceptional contributions to fostering a distinctive export culture.
Shahi Exports clinched the prestigious Gold trophy for achieving the highest global exports in both 2021-22 and 2022-23, while Richa Global Exports secured the Silver trophy. Arvind, Ahmedabad, was honored with the Bronze medal.
A Sakthivel, Chairman of AEPC and President of FIEO, received recognition for his exemplary mentorship in the Indian apparel industry. Additionally, Deepak Seth, the Founder and Group Chairman of Pearl Global Industries, was honored as the Icon of the Indian Apparel Industry. During the event, Sakthivel emphasized the importance of industry focus on innovation, market expansion, diverse product offerings, sustainability, responsible business practices, collaborative partnerships, and customer empowerment.

Minister Goyal called upon industry leaders to collectively strive for expanding textile exports to $100 billion. He urged a significant growth in RMG exports, aiming to elevate them from $16 billion to $40 billion. Goyal emphasized the need for apparel exporters to prioritize sourcing local materials over relying on potentially unreliable foreign suppliers. He cautioned against the allure of low-cost substandard goods, urging industry leaders to support domestic availability.

Pepe Jeans London, the denim giant, targets a whopping Rs 2,000 crore in sales from the Indian market within the next two years, positioning it as the brand's second-largest market. Fueled by surging demand from youth, Pepe Jeans anticipates outpacing its sales in Spain and the UK in its Indian venture.

Pepe Jeans London plans to roll out over 100 stores across India in the next three years in an aggressive expansion move. Manish Kapoor, Managing Director and CEO of Pepe Jeans India, predicts a robust compound annual growth rate (CAGR) of 18–20 percent in India over the next three to five years. The brand is set on securing 55 percent of its business directly from sales through its channels.

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Recent years have seen Pepe Jeans strategically focus on trends and bolster its digital presence, with substantial growth from Tier II and III cities, driven by escalating disposable incomes and increased internet penetration.

Presently, 58 percent of Pepe Jeans' business originates from the top eight cities, with the rest coming from Tier II and smaller cities. With a presence in India dating back to 1988 and ownership of brands like Hackett and Faconnable, Pepe Jeans London also holds the licenses for distributing Tommy Hilfiger and Calvin Klein in Spain and Portugal.

While men's wear accounts for nearly 90 percent of its sales in India (as opposed to 65 percent in Europe), the brand is gearing up to amplify its footprint in the footwear and women's western wear categories across the country. Holding the coveted position as the second-largest denim brand in India, Pepe Jeans commands a network of over 200 branded outlets nationwide.

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Kingdom of White, India's pioneering all-white men's apparel brand, recently inaugurated its newest menswear haven in Kochi, housed on the first floor of Lulu Mall.

This strategic move aims to foster a deeper connection with the city's dynamic shoppers. Vineet Haralalka, the brand's CEO, calling this expansion a pivotal moment for the brand.

The store boasts a diverse range, from ethnic and fusion to western wear, featuring premium linen, cotton garments, loungewear, Indie wear, and co-ord sets. The pricing, ranging from Rs 999 to Rs 3,499, ensures accessibility for all.

Established in 2021, Kingdom of White promotes white as a versatile expression for contemporary men, available both in physical stores and through their direct-to-customer e-commerce platform.

01 December 2023, Mumbai

The Clothing Manufacturers Association of India (CMAI) achieved a historic milestone in the global retail market with the triumphant conclusion of the inaugural ‘Brands of India’ trade show at the Dubai World Trade Centre from November 27 to 29, 2023. This event showcased 350+ top Indian clothing brands, solidifying its position as a beacon of success.

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Global Recognition
Attracting over 2800 buyers from 67 countries, the event provided a substantial head start for Indian apparel brands in the dynamic Middle East and North Africa (MENA) region. The impressive buyer turnout predominantly included retailers and importers from key markets like UAE, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, Yemen, Egypt, Ghana, Ethiopia, Nigeria, and more.
Economic Impact
Anticipating an estimated business worth US$ 350 million over the next three years, Brands of India underscored the robust potential and demand for Indian apparel brands in the international market. Rajesh Masand, President, CMAI, expressed elation, stating, “This pioneering initiative... strengthens the economic ties between India and the MENA region.”

Stellar Success
Jayesh Shah, Chairman of Brands of India, and Vice President of CMAI, proudly acknowledged the stellar success achieved in the introductory edition. He emphasized the emergence and acceptance of Indian apparel brands on a global scale, affirming future focused events to sustain this momentum.
Diverse Showcase
Renowned brands like Oxemberg, Louis Philippe, Allen Solly, BIBA, and others showcased their collections internationally for the first time. The variety on display garnered appreciation from industry leaders, with Mr. Kabir Lumba, CEO, Landmark Retail at Landmark Group, emphasizing the huge potential of Indian apparel in the MENA region.
Strategic Timing
The strategic timing of Brands of India, preceding the significant Eid festival in April, aligns with the Comprehensive Economic Partnership Agreement (CEPA) signed between India and UAE in 2022. UAE, the largest importer of Indian ready-made garments, witnessed imports totalling a staggering US$ 1.21 billion in the fiscal year 2022-23, reaffirming sustained demand for Indian fashion in the region.
Positive Industry Feedback
Buyer groups such as Lulu Group, Landmark Group, and Apparel Group actively participated, highlighting the trade show's strategic importance in fostering strong business ties between India and the MENA region. Industry leaders praised the initiative, with Deepak Seth, Group Chairman of Pearl Global Industries Ltd., acknowledging the enormous potential in the Gulf, Middle East, and Africa.
Future Prospects
Participants, including Prem Ranjan, CEO of Gini & Jony, and Rushank Masand of Rushank Clothiers, expressed optimism about future business development. The exposure gained at Brands of India provided valuable insights for potential expansion into new markets, creating a solid foundation for future growth.

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