16 June, Mumbai 2025

Shein, the Chinese fast-fashion giant, has disrupted global apparel markets not just with low prices and an endless array of trendy clothes, but with something far more formidable: a hyper-agile supply chain. At a time when the fashion industry is criticized for wasteful overproduction, Shein’s model flips the script—designing, producing, and delivering new styles to consumers within mere days. This revolutionary “on-demand” approach is what propelled Shein to global prominence, making it a brand synonymous with digital-first fashion commerce.

DFU Profile

The China model: All about speed and feedback

At the core of Shein’s success is a digitally integrated supply chain that unites trend prediction, agile production, and real-time consumer feedback. This system known in supply chain circles as ‘Consumer-to-Manufacturer’ (C2M) functions with a precision more akin to tech platforms than traditional fashion houses. Shein’s edge starts with its obsessive reliance on data. By analyzing app activity, online search patterns, social media engagement, and real-time sales, the company can identify and act on emerging fashion trends within hours.

Fashion Guru

This intelligence is the basis for a vast network of small and medium-sized Chinese factories, mainly clustered in the Pearl River Delta, which are equipped to produce small batches—as few as 100 pieces—of new designs at short notice.

This “Small Batch, Quick Response” (SBQR) model ensures minimal inventory risk. Designs that resonate with customers are quickly scaled up, while less popular ones are phased out before becoming liabilities. The system is further optimized through Shein’s proprietary digital tools, which control workflows, assign production tasks, and even manage worker wages across partner factories.

Such vertical digital integration allows Shein to shrink the product development timeline to an astonishing 3-7 days—from design to live listing. In 2021 alone, Shein launched over 800,000 new SKUs, a figure unthinkable in traditional fast fashion models that typically rely on quarterly or seasonal drops.

Join our group

The ‘Shein Effect’ on fashion trends

To understand Shein’s agility in action, consider the case of an emerging trend like oversized blazers. In a conventional retail setup, it could take 6–9 months for such a design to move from concept to store shelves. By that time, the trend might already be fading, leading to overstock and markdowns.

Shein, however, identifies the trend early via data analytics, produces small batches in days, and uses sales data to determine which designs should be scaled up. The result: popular products remain in stock, and excess inventory is drastically reduced. This rapid-response model allows Shein to stay ahead of fashion cycles and consumer expectations.

Shein’s second coming and reinventing in India

After being banned in India in 2020 amidst geopolitical tensions, Shein made a re-entry in 2025 through a partnership with Reliance Retail, India’s largest retail player. But this comeback isn’t a simple relaunch—it’s a calculated reinvention. The new objective: turn India not only into a booming consumer market but also a key manufacturing and export base.

The collaboration with Reliance reveals Shein’s attempt to replicate and localize its China-born supply chain model. At the heart of this alliance is a licensing agreement under which Reliance will oversee Shein’s operations in India, including manufacturing, logistics, and retail distribution. The SheinIndia.in platform, distinct from its global counterparts, will primarily feature apparel produced in India.

Join our community

Building a ‘Make in India’ supply chain

To localize its supply chain, Reliance is spearheading efforts to scale up domestic manufacturing. From the current base of around 150 suppliers, the goal is to onboard 1,000 Indian partners within the next year. These manufacturers will produce apparel both for Indian consumers and for export to key markets like the US and UK.

Reliance isn’t stopping at supplier acquisition—it’s investing in building capabilities. Indian units, especially in the synthetic fabric domain, will receive support in the form of technology transfer, machinery upgrades, and training in agile manufacturing techniques. In fact, Reliance executives have visited Shein’s facilities in China to absorb best practices in design, data analytics, and operational excellence.

One adaptation is replicating the ‘on-demand’ model: beginning with small-batch production of 100 units per design, and scaling up based on real-time consumer data. All customer data collected in India will remain within the country, in compliance with regulatory requirements for data localization.

Adapting the super formula

While the plan is ambitious, replicating Shein’s China model in India comes with its share of challenges. These include:

Geopolitical pressures: With US-China trade tensions influencing global supply chains, Shein’s pivot to India was initially viewed as a diversification strategy. However, China’s recent moves to retain domestic manufacturing and restrict technology outflows could hinder the seamless transfer of operational know-how.

Scaling Indian MSMEs: Shein’s model demands suppliers that can deliver with speed, flexibility, and consistent quality. While Indian MSMEs have the potential, many are yet to meet the stringent timelines, quality standards, and compliance requirements that Shein enforces globally.

Visit for more

Synthetic fabric ecosystem: India’s textile industry is predominantly cotton-focused, while Shein relies heavily on synthetic fabrics for its rapid production cycles. Bridging this gap will require significant infrastructure development and raw material investments.

Technology and IP transfer: The digital backbone of Shein’s operations includes proprietary platforms for demand forecasting, production assignment, and performance monitoring. Sharing this technology such that it protects intellectual property and enables local adaptation is a complex task.

Logistics at scale: Reliance brings formidable logistics capability, but meeting Shein’s scale and rapid turnaround expectations—especially for international exports—will test even its robust infrastructure.

Facing fierce competition and ethical scrutiny

Since Shein’s exit in 2020, India’s online fashion scene has grown more competitive. Platforms like Myntra, Ajio (also owned by Reliance), and Nykaa Fashion, along with global giants H&M and Zara, are already entrenched in the market. Shein’s return will require clear differentiation—not just in price, but also in style, speed, and consumer experience.

Moreover, Shein faces the dual challenge of rebuilding its brand image in a market that is increasingly quality-conscious and ethically aware. Concerns around labor practices, sustainability, and transparency that have haunted Shein globally may resurface in India unless actively addressed.

India as Shein’s next frontier

Shein’s reimagining of its supply chain in India is one of the most closely watched experiments in global retail today. If successful, it could redefine how fast fashion brands localize production in emerging markets without compromising on speed or agility. For Reliance, it’s an opportunity to establish India not only as a consumption base but as a fast-fashion manufacturing powerhouse.

The next 6–12 months will be crucial in assessing whether Shein’s ultra-agile, data-driven China model can truly be replicated in India’s more fragmented, diverse, and regulation-heavy landscape. If it can, it will be a blueprint for the future of global fashion manufacturing. If not, it may serve as a cautionary tale about the limits of supply chain transplantation in a geopolitically charged, highly localized world.

LATEST FASHION NEWS

16 June, Mumbai 2025

A wholly-owned subsidiary of Garment Mantra Lifestyle, Hylex Fashion has bagged an order worth Rs 4.22 crore from the Ministry of Ayush, Government of India.

The order involves supply of around 125,000 Yoga mats to the government for its Fit India Movement.

This development marks a significant recognition of the company’s capabilities and emphasizes on the trust placed in it as a reliable partner for Fit India Movement, states Prem Aggarwal, Managing Director, Garment Mantra.

This achievement also positions Hylex Fashion strategically to tap into additional government procurement opportunities, and will help create meaningful value for its stakeholders. The company continues to focus on deliver excellence, and plans to leverage this achievement for sustained and inclusive growth, he adds.

Operating across multiple tiers of the textile value chain, the Coimbatore-based company is expanding its operations through both private and institutional channels.

LATEST FASHION NEWS

13 June, Mumbai 2025

Making a striking return to the runway, India's most iconic designers, Rina Dhaka showcased her latest collection at The Afra World, a luxury fashion confluence in Dubai. A rising platform for South Asian luxury, this event provides a powerful stage for designers like Dhaka.

Niti Gupta, Founder & Creative Director, The AFRA World and Curator, NIFT Alumni Networking Group, avers, platforms like The Afra World create space for emerging voices to be heard globally - opening new markets, new narratives, and redefining what luxury means today.

Inspired by the Sahara Desert, Dhaka’s latest collection is an ode to both fragility and power. Working with an earthy palette of ecru, ivory, and sand, the designer channeled the ever-changing moods of the desert - from sunlit shimmer to soft shadows. The collection is inspired by the vastness and colors of the dunes, the sparkle of sun on sand, explains Dhaka.

Known for her commitment to sustainable design, Dhaka incorporated repurposed bias-cut silks, organic cottons, and even cording waste dried and reworked into decorative detailing. Each piece took upwards of 100 hours to create - showcasing luxury, not just in look, but in the labor and ethical considerations behind it.

Dhaka’s standout pieces, including her intricately embroidered Desert Rose gowns, not only celebrate femininity but also pay homage to traditional Indian craftsmanship with a modern, global lens. The designs use age-old Indian techniques, but its silhouettes are made for the woman who travels effortlessly between cultures, Dhaka shares.

Gupta states, events like The Afra World don’t just showcase collections - they change perceptions, spark collaborations, and help legacy designers like Dhaka reframe their stories for a new generation.

LATEST FASHION NEWS

16 June, Mumbai 2025

India’s leading direct-to-consumer (D2C) men’s fashion brand, Snitch has launched a new summer collection in partnership with the beverage company known for its playful creations- Paper Boat.

As part of this exciting collaboration, Paper Boat has introduced its brand-new drink, Nata, described as India’s first chewable drink that doubles as a snack - a tropical-inspired cooler designed to beat the heat and lift spirits. This partnership aims to deliver a memorable in-store experience that blends Snitch’s effortless style with Nata’s uniquely refreshing taste for a season that’s both fashionable and satisfying.

As a part of this collaboration, aper Boat welcomes visitors with a wave of fun and refreshment the moment they step into Snitch stores, transforming each location into a breezy escape filled with color, energy, and unexpected delights. A branded photo booth setup - available at all outlets except Lajpat Nagar - offers the perfect photo opportunity, surrounded by vibrant Paper Boat branding that adds a playful, summery vibe throughout the store.

This activation is currently live at Snitch’s flagship stores in Delhi (Lajpat Nagar) and Bengaluru (HRBR, HSR, BEL Road, Brigade Road, and Banashankari). Shoppers there are also treated to a complimentary Paper Boat drink with every purchase, making their shopping spree even more refreshing. To round off the experience, easel stands, tent cards, and a specially styled seasonal display bring Snitch’s bold summer collection to life, while influencer-driven content extends the story beyond the store to digital feeds across various platforms.

Chetan Siyal, Chief Marketing Officer, Snitch, says, this collaboration with Paper Boat is the brand’s way of turning a simple store visit into a refreshing summer experience, blending style with joy, playfulness, and unforgettable moments.

LATEST FASHION NEWS

16 June, Mumbai 2025

Sandeep Kataria, Global CEO, Bata Corporation, has resigned from his position five years after becoming the first Indian to lead the Switzerland-based footwear giant.

Kataria has quit Bata after an eight-year tenure, which include three years as Head-Bata India before taking the top global role in 2020.

He is credited with spearheading a significant transformation at the company, modernizing its brand identity, streamlining operations, and accelerating digital and design-led innovation. Under his direction, Bata sharpened its positioning in key markets across Asia, Africa, and Europe as part of its broader strategy to stay relevant in an increasingly competitive and digitally disrupted market. There was also a shift toward agile global supply chain models, with India emerging as a strategic hub for design and sourcing.

An engineer from IIT-Delhi and a postgraduate from XLRI, Kataria was previously employed with Unilever, Yum! Foods, and Vodafone before joining Bata in 2017. Under his leadership, Bata India’s business grew at a compounded annual growth rate of 20 per cent CAGR from Rs 1,707 crore in FY21 to Rs 3,554 crore in FY25.

In its recent report, brokerage firm Motilal Oswal said, following the change in management, a renewed focus on growth is evident at Bata India, characterized by a brand refresh, the introduction of new product lines, and enhancements in the backend supply chain infrastructure.

The brand is seeing early traction in the value segment despite a muted demand. Strategic inventory cleanup, curated product refreshes, and franchise-led expansion are positioning the company for improved efficiency and gradual margin recovery, though near-term pressures persist, the report added.

India’s largest footwear company by both revenue and volume, Bata has an annual turnover of Rs 3,554 crore. It sells approximately 50 million pairs each year through more than 1,960 stores.

India is expected to become Bata’s second-largest sourcing and design hub after Italy. With its four factories, Bata India is the largest shoe producer in Asia. Founded in 1894 in the Czech Republic, Bata is a family-owned business selling 150 million pairs of shoes across about 20 brands and labels, including Bata, North Star, and Power. With a population of 1.4 billion, India is among the fastest-growing and largest international markets for footwear companies.

However, in recent years, sports shoe companies have been growing faster than formal shoe brands - where Bata traditionally held a strong foothold with lower pricing - due to increased casualization in workplaces. Bata India’s sales growth remained flat during FY25.

LATEST FASHION NEWS

13 June, Mumbai 2025

The United Arab Emirates retail space has seen an unprecedented rise of Indian brands. This isn't just about catering to the large Indian diaspora; it's a strategic expansion led by economic incentives, unparalleled market access, and a growing consumer base. The UAE, particularly Dubai, is fast becoming a crucial launchpad for Indian companies seeking global growth.

DFU Profile

UAE’s irresistible lure

CEPA, a trade game-changer: The India-UAE Comprehensive Economic Partnership Agreement (CEPA), implemented in May 2022, has been at the centre of this growth. It slashes tariffs on over 90 per cent of goods, boosting bilateral non-oil trade. The ambitious target of $100 billion by 2030 is already within reach, creating a cost advantage for Indian brands.

Fashion Guru

Table: India-UAE non-oil trade

(Source: Gulf News, based on Dubai Media Office data)

Pro-business environment: The UAE offers an enticing regulatory framework that includes 100 per cent foreign ownership in many sectors, zero personal income tax, full profit repatriation, and streamlined business registration (often within five days). This contrasts sharply with India's tax complexities, making the UAE an attractive alternative.

Join our group

Gateway to global markets: Beyond the GCC, the UAE serves as a re-export hub for Indian brands targeting wider markets in the Middle East, Africa, and even Europe. Initiatives like the India-Middle East-Europe Economic Corridor (IMEC) further increase this connectivity.

Affluent consumer base & diaspora: The UAE has a strong economy with high consumer spending. Dubai, a global tourist magnet, offers the chance for Indian brands to capture higher margins. Crucially, the 3.5 million-strong Indian diaspora provides a familiar, affluent consumer base for initial market penetration.

Innovation hubs: The UAE's focus on fintech, AI, e-commerce, and digital transformation provides a fertile ground for Indian startups and tech companies, offering a receptive ecosystem, R&D opportunities, and growing venture capital.

Successful Indian brand footprint

Allen Solly's Dubai debut: Aditya Birla Lifestyle Brands Limited (ABLBL) recently launched Allen Solly's first exclusive store in Dubai's City Centre Deira. This 1,830+ sq. ft. outlet, a partnership with Kalyan Silks, marks a strategic global expansion. Jacob John, President, Premium Brands, ABLBL, sees Dubai as the perfect stage for their bold, contemporary aesthetic and smart casual philosophy, emphasizing its role beyond just a retail destination. The store also introduces Allen Solly Women, targeting millennial and Gen Z consumers with its unique blend of British heritage and modern Indian fashion.

Join our community

Go Colors! global journey: Indian women's bottom wear brand Go Colors! has made its international debut with a new store at Silicon Central Mall in Dubai. Partnering with the Apparel Group, a leading regional retail conglomerate, Go Colors! aims to bring its extensive range of over 50 bottomwear silhouettes to a new global audience. Gautam Saraogi, CEO & Founder of Go Colors!, expressed excitement about Dubai being a "diverse and dynamic market" and a "strategic starting point" for their Middle East journey. This collaboration signifies Apparel Group's first partnership with an Indian-born fashion brand in the UAE, underscoring the growing appeal of Indian labels.

However, even though the UAE scores with its vibrant retail sector, digital economy, F&B, healthcare, and manufacturing, there’s intense competition from global brands; therefore, adapting to diverse consumer preferences beyond Indian diaspora is important. Also, high initial setup costs, talent acquisition complexities, and managing international supply chains are issues.

Visit for more

Table: FDI from India to Dubai

Source: Vision IAS, based on Dubai Chamber of Commerce analysis

However, the growing number of Indian brands setting up shop in the UAE signifies a mature phase of India's global economic integration. While the Indian diaspora remains a valuable anchor, the broader vision is clear: to leverage the UAE's strategic advantages as a global hub, fostering international expansion and unlocking new growth avenues.

LATEST FASHION NEWS

16 June, Mumbai 2025

India’s leading direct-to-consumer (D2C) intimatewear brand, Zivame has opened its first-ever franchise store at Vishal De Mall in Madurai, Tamil Nadu. This strategic move represents a deliberate entry into one of the brand's fastest-growing southern markets.

Inaugurated by Chief Guest Rajarathinam Ilakovan, Director, Vishal De Mall, the store launch was attended by Lavanya Pachisia, CEO, Zivame; Jayendre Nath, Head-Retail and Daman Bali, Head-Brand Marketing. The store's vibrant debut not only highlights Zivame’s strong presence in South India but also signals the beginning of its next major expansion phase.

Sharing insights into the brand's growth journey and future vision, Pachisia says, expanding through local franchise partners allows the brand to not only deepen its presence in the region but also better understand and cater to local preferences. It also makes the 'Zivame experience' more accessible and relevant to women across diverse communities, she adds.

With a robust pan-India retail presence already established, Zivame is currently expanding its reach by entering into other emerging markets across the country. This strategic move brings the brand even closer to customers in metropolitan, Tier II, and Tier III cities, complementing its strong online presence with an even broader offline footprint.

Founded in 2011, Zivame has redefined the intimatewear category through deep consumer insight, innovation, technology, and trend-forward design. As of 2025, with a portfolio of over 50,000 styles across lingerie, sleepwear, shapewear, and activewear in more than 100 sizes, Zivame has evolved beyond mere retail to become a trusted destination for women across all ages and geographies.

From launching India’s first online Fitcode to breakthrough campaigns like ‘Museum of Boobs,’ Zivame has consistently stayed ahead of the curve. By combining tech-enabled solutions with a deep understanding of consumers, the brand has redefined how women experience intimatewear in India, creating one of the country's most influential fashion-retail ecosystems.

LATEST FASHION NEWS

16 June, Mumbai 2025

In a significant move to strengthen its luxury retail footprint, iconic Indian fashion label Ritu Kumar has opened its latest Ri Ritu Kumar boutique in Banjara Hills, Hyderabad.

Opened in collaboration with Reliance Brands, the newly launched boutique showcases an extensive range of the brand’s signature designs - from intricately embroidered lehengas and bridal couture to artisanal saris and fusion wear, all meticulously crafted using traditional Indian textiles and refined contemporary silhouettes.

Founded by Padma Shri awardee Ritu Kumar in 1969, the brand has long been a pioneer in the Indian fashion industry. Known for revitalizing and modernizing traditional crafts, the label blends hand-block printing, zardozi embroidery, and heritage weaves with modern aesthetics to create timeless and sophisticated collections. Over the years, Ritu Kumar has become synonymous with refined elegance and has built a global reputation for craftsmanship and cultural authenticity.

The Ri Ritu Kumar range represents the luxury segment of the brand’s portfolio, catering to discerning clients seeking elevated couture rooted in Indian tradition. The boutique’s design reflects this ethos with its minimalist interiors, soft lighting, and curated layouts that allow each piece to stand out. This design approach is also consistent with today’s preference for more open, clean, and minimalistic luxury retail environments.

The launch of the Hyderabad boutique comes as part of a strategic expansion led by Reliance Brands (RBL), which acquired a majority stake in Ritika Pvt Ltd - Ritu Kumar’s parent company - in 2021. This partnership has been crucial in driving growth for the brand across major metropolitan areas and luxury markets in India.

With over 90 stores across India and international locations, and multiple sub-brands including Label Ritu Kumar, RI Ritu Kumar, Aarke, and Home by Ritu Kumar, the brand continues to evolve with a strong focus on retail innovation, digital presence, and design excellence. This new store in Hyderabad further strengthens Ritu Kumar’s legacy as one of India’s most respected design houses and underscores its ongoing commitment to celebrating Indian craftsmanship through a modern luxury lens.

LATEST FASHION NEWS

13 June, Mumbai 2025

Launching its retail operations in the country, Juicy Couture has opened its maiden EBO in Lucknow, Uttar Pradesh. Located within the Phoenix Palassio Mall, this new store strategically positions the Los Angeles-based brand in a major consumer hub in North India.

The opening of this new store is a part of Brand Concept’s greater strategy. to bring high-end international fashion labels to the Indian market. The store will offer Juicy Couture's signature product lines, including its famous velour tracksuits, handbags, lingerie, hair accessories, luggage, and various lifestyle items. These collections have been specifically curated to match the tastes of India's style-conscious consumers.

The launch event featured an exclusive wine and cheese reception alongside a fashion show, attended by prominent influencers and media. This showcase was designed to highlight the brand's image and its strategic placement in the Indian market.

Nabendu Chakraborty, Chief Operating Officer, Brand Concepts says, opening of this new store in Lucknow is a significant milestone in the company’s strategic retail expansion. It presents the brand's bold and aspirational identity. With this opening, the brand continues its dedication to providing premium global fashion experiences customized for the discerning Indian consumer.

Brand Concepts has collaborated with Authentic Brands Group to introduce the brand's offerings in the Indian market. The company's expansion plan targets key metropolitan and tier-one cities, which are experiencing a steady rise demand for international lifestyle and fashion brands . Juicy Couture has already built a local presence in India through prior collaborations with Indian celebrities and influencers, such as Chitrangada Singh and Alanna Panday, as well as a feature in the film Housefull 5, which has further boosted the brand's visibility in the region.

LATEST FASHION NEWS

16 June, Mumbai 2025

With nearly a dozen top fashion houses planning partnerships and standalone stores across the country, India is rapidly emerging as a prime destination for global luxury brands. After years of careful observation, several leading brands have set their sights on the subcontinent, according to multiple industry executives.

Among the top names eyeing India are Italian fashion brands Prada and Miu Miu, women's wear specialist Max Mara, and menswear labels Pal Zileri and Kiton. French apparel brands Casablanca and Marini Clothing, are also preparing for launch. In a first for India, Chanel plans to open an invitation-only Haute Couture salon at Delhi’s The Chanakya mall this year.

This fast growing interest in the Indian market marks a significant shift among brands that have historically focused on Europe, North America, and the Middle East. They are now turning towards a market that consultant Bain & Co expects to exceed $85 billion by 2030.

According to Pushpa Bector, Senior Executive Director and Business Head, DLF Retail, consumption in India’s luxury market is growing steadily as more Indians choose to purchase luxury items locally. The market is current at an inflection point, adds Bector.

Last year saw the India debut of prominent brands like shoe and accessories brand Aquazzura, , shoe brand Golden Goose, and fashion brand Amiri, many of which opened around the festive season. For a market long dominated by a handful of global names, this interest signals a broadening of the luxury landscape - one that now includes design-led brands rooted in tailoring, heritage craftsmanship, and niche appeal. Last month, bridge-to-luxury brand Eleventy Milano also opened its first store in India in Delhi's The Lodhi Hotel with its local partner DS Group's DS Luxury.

Uzma Irfan, Director, UB City and Prestige Group malls in Bengaluru, says, demand for jewelry, accessories and timepieces is rising within the luxury segment.

Many global brands are opting for marquee stores, though the interest in consumption is clearly here to stay, concludes Irfan. Though still small compared to global heavyweights, India's luxury market is rapidly evolving. As demand grows beyond major metropolitan areas, more consumers are looking for unique, international experiences, prompting global brands to spot new opportunities in the country.

In Delhi, Bharti Group is developing Worldmark Aerocity, which is likely to be the country's largest mall. Mumbai is preparing for upscale projects like Oberoi Realty’s Three Sixty West in Worli and expansions by the Palladium group. Bengaluru, Hyderabad, and other major cities are seeing similar momentum, pointing to a broader push for premium retail infrastructure.

LATEST FASHION NEWS

16 June, Mumbai 2025

Japanese sportswear giant Asics plans to increase its India production to 40 per cent from the current 30 per cent over the next few years. This strategic move is aimed at ensuring a steady supply of products as new Indian regulations compel global brands to halt footwear imports.

The Indian government has implemented new standards for various footwear categories, requiring both domestic and international manufacturers to obtain quality certifications. Like other brands, Asics has paused imports, stating that bringing in footwear from any country is not feasible without the government's certification.

To address this critical situation, the brand is strategically developing local production capabilities, says Rajat Khurana, Managing Director, Asics India.

In FY 2024-25, Asics increased its local production to 30 per cent, a government-mandated threshold that permits foreign brands to operate their own single-brand stores in India.

An operator of approximately 125 stores through franchise partners, Asics plans to open its first brand-owned store in India this year. The brand is actively scouting locations in and around Delhi and Mumbai, with aims to establish a couple more such stores over the next few years.

A competitor to global rivals like Nike, Adidas, and Skechers USA in India, Asics also intends to open three new franchise stores per month between now and the end of the year.

For 2024-25, Asics projects revenue growth of 35 per cent-37 per cent in India, building on a 26 per cent growth in the previous fiscal year that saw its revenue rise to Rs 4.28 billion (approximately US$49.7 million).

Known for its running shoes, Asics is capitalizing on India's burgeoning fitness culture and the increasing interest in sports like tennis and pickleball among affluent urban consumers. The local sporting goods and apparel market is projected to double to $58 billion by 2030 from 2023 levels, according to a 2024 report by consulting firm Deloitte.

LATEST FASHION NEWS

13 June, Mumbai 2025

Women's fashion brand Madame has expanded its retail presence by opening of the brand’s seventh store in Model Town, Ludhiana. This latest outpost strengthens the brand's foothold in the city, where it already has stores in Pavilion Mall, MBD Mall, Ghumar Mandi, and along the Chandigarh Highway.

This store launch is part of Madame's broader retail strategy to boost accessibility to its offerings in both major urban centers and emerging markets across India. The company continues to focus on expanding its reach among aspirational consumers by growing its physical store footprint.

Expressing the brand’s connection to its, Akhil Jain, Managing Director and CEO, Madame, says, the ongoing support and affection from the brand’s hometown customers have been a major factor in our expansion. With increasing demand for stylish, premium-quality fashion, we aim to keep innovating and delivering the best to our shoppers."

The new store will feature Madame's complete summer collection, including apparel, handbags, perfumes, and accessories. Shoppers can explore a variety of styles, from dresses and skirts to co-ord sets and denim. The brand's focus remains on trend forecasting and design driven by customer insights.

With this launch, Madame continues to invest in its retail infrastructure, aiming to maintain its growth momentum in India's competitive women's fashion market.

LATEST FASHION NEWS