29 November 2023, Mumbai
IN BRIEF
E-commerce orders surged 23% during India's Black Friday sale weekend compared to 2022, with over 8.5 million orders processed on the Unicommerce platform.
Brand websites outpaced marketplaces, with order volumes growing 28%. Tier III cities led growth, with a 43% increase in volumes. Fashion and beauty remained dominant categories, while FMCG and eyewear saw an uptick.
