Arrow, the American menswear brand, has revamped its identity stores, emphasizing a fresh BWB color palette—black, white, and beige—departing from the conventional blue.
Notably, the new stores boast increased utility and density, featuring a stackable ensemble layout within an average space of 1200 sq. ft.
The brand embraces digital integration, introducing interactive screens for real-time information on trends, promotions, and styling tips.
Recently launched stores include prominent locations like Mall of Asia and Forum Mall, marking a significant stride.
