Arvind Fashions to invest heavily in US Polo in Q2
19 August 2023, Mumbai
Brand on the verge of Rs 2,000 crore milestone
Arvind Fashions is gearing up for substantial investments in its flagship brand, US Polo, during the upcoming second quarter of the fiscal year 2024. The brand is on the brink of reaching the notable milestone of Rs 2,000 crore, establishing itself as a leading player in the casual lifestyle sector.
Comprehensive rejuvenation plan
The company's goals for the current year include a comprehensive rejuvenation of the US Polo brand, encompassing various aspects such as retail presentation, product offerings, and advertising strategies. This initiative aims to significantly increase the brand's visibility, starting in the second quarter.
As a central objective for this year, the group is committed to comprehensively revitalizing the brand across various aspects, including retail format, product lineup, and advertising. It anticipates heightened visibility for US Polo from Q2 onwards.
