Benetton India launches new e-commerce website in India

17 March 2022, Mumbai:

One of the most popular fashion brands in the world, Benetton India has launched an e-commerce website in India.

This new e-store will enable consumers to access Benetton products in a new and virtual environment.

It will provide a seamless and convenient shopping experience complementing the brand’s existing sales channels. Ramprasad Sridharan, Managing Director, and CEO Benetton India says the transition to an e-commerce platform will boost the company’s current business strategies, sales channels and make it an integrated brand enabling a hassle-free shopping experience, online and offline.

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Through the new initiative, Benetton aims to deliver to 29,000 pin codes across the country and hope to shape a more sustainable future for fashion, translating into a very contemporary online shopping experience, open to any personality, style, and identity.”

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The e-commerce website boasts of colorful and interactive sections that engage users in activities that showcase the collection, turning the purchase process into a truly enjoyable experience and encouraging shoppers to come back again and again to discover new initiatives and activities.

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