Biba has opened stores in Pune and Vijaywada in Andhra Pradesh.
The store in Pune has a full glass façade and a deep interior. It is bright, spacious, and launched with Biba’s latest collections for winter 2022/ 2023.The store houses Biba’s full collection of women’s ethnic, occasion, and casual wear with segments for accessories and lounge wear, among others. The store also has a segment for Biba’s girls’ clothing range and has a wide selection of kurtas.
The store in Andhra Pradesh is 7,000 sqft and also retails the brand’s full product selection. The women’s ethnic wear brand has a massive store expansion program.
Of these stores 40 per cent would be flagship stores, around 3000sqft to 5000 sqft in size. These stores would have a different experience for customers. The trial rooms, for instance, would have special lighting techniques that allow customers to see how a dress would look in the afternoon or in the evening. About 20 per cent of the brand’s stores are franchise-owned.
In addition to its two new store launches, Biba has launched its latest bridal and wedding collection. Featuring classic wedding looks for the colder months, the collection is made from Liva fabric, an eco-friendly textile by Liva Fluid Fashion.
