Biba: Taproot Dentsu, bags the creative duties

17 March 2022, Mumbai:

Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand. The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022.

This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

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Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand.

The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022. This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

RELATED NEWS Biba launches new campaign for Summer 2022 collection

The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

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CREDITS: Brand Equity Campaign India Financial Express (The news article has not been edited by DFU Publications staff).