DaMENSCH eyes itself as a lifestyle brand

04 April 2022, Mumbai:

Men's innerwear brand DaMENSCH aims to emerge as a lifestyle brand and become an integral part of every global Indian’s wardrobe.

The brand aims to drive culture by being the thought leader and driving conversations around body positivity, and gender equality while being the torchbearer of healthy masculinity, says Anurag Saboo, Co-Founder.

ALSO READ DaMENSCH Apparel raises funds in the US

The brand’s marketing strategy is to inspire and acknowledge men who live the DaMENSCH philosophy of striving for excellence and innovation.

It currently spends an average of 30-40 percent of the revenue on marketing, which varies according to the categories.

RELATED NEWS Damensch anticipates a tenfold increase in revenue by 2025

Currently, an online-only brand, DaMENSCH sells through its website and e-commerce channels including Amazon, Flipkart, Myntra, Tata CLiQ, etc.

The men’s innerwear segment is now booming with innovation and sustainability at its core values.

The global men’s underwear market is expected to register a CAGR of 5.3 percent from 2019 to 2025.

Join our community on Linkedin 

CREDITS: Grand View Research.