13 September 2022, Mumbai:
Dollar Industries always tries to maintain the EBITDA margin at 16 or 17 percent.
Big Boss is the flagship brand. The premium product now accounts for around 42 percent of Dollar’s total turnover and the economy range is around 58 percent. Until now, the company had a very limited presence in the women’s innerwear category.
But this year Dollar has already launched brassiere in the Missy segment and has also launched Kurtis. Some more products are lined up.
The garment and hosiery company has been able to align itself with its growth trajectory as it has witnessed a greater demand for its products in the market.
In October, Dollar Industries launched its first exclusive brand outlet in Ayodhya and also plans to launch similar outlets pan-India. It would continue to focus on increasing its reach and range at the retail level to grow further. The dollar has managed to strike the right balance between employees’ safety and efficiency.
Despite limitations, the company has overcome hurdles and managed to maintain the demand-supply ratio. With a revamped brand identity, India’s leading organisation in hosiery and knitwear strengthened its digital and e-commerce presence.
Dollar focused on a 360-degree communication strategy and also created a lot of buzz with the launch of its new Bigboss, Missy, and Ultra TVCs.
Join our community on Linkedin