Eid-a-mamma launches new kidswear collection


29 July 2022, Mumbai:

The conscious kids' clothing D2C brand Ed-a-Mamma, has launched its kidswear collection in the Indian market via shop-in-shops.

The brand has stepped into the retail market in major metropolitan cities as well as Tier II cities through Shoppers Stop and Lifestyle stores.

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In the western part of India, the company has launched 7 stores in Mumbai - one each in Andheri, Juhu, Ghatkopar, Goregaon, Kurla, and two in Malad. The stores are also present in Navi Mumbai, Surat, and Pune.

In North India, the shop-in-shops have been launched in Delhi, Noida, and Gurugram. In Southern India, Ed-a-Mamma has stores in Bengaluru, Hyderabad, Chennai, and Mangalore. It also has stores in Kolkata and Indore, respectively.

The brand was launched in October 2020 with about 160 options and now has 1200 options live on its website. The products are available on all the major e-commerce platforms such as Myntra, Flipkart, TataCliq, Nykaa Fashion, Amazon, and First Cry.

Ed-a-Mamma has successfully launched a 100 percent sustainable product with plastic-free buttons and trims and has registered a 300 percent top-line growth YOY. It has also manufactured and launched green denim and a 100 percent organic line of clothing with GOTS certification.

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