Fila launches new global campaign in India featuring Hailey Bieber
24 March 2023, Mumbai
Sportswear brand Fila has launched its latest global campaign in India, featuring American celebrity Hailey Bieber.
Bieber, who has a rapidly growing fashion following, expressed her excitement about the collaboration. She stated, “My style is constantly evolving and Fila’s designs are timeless and the perfect complement to my everyday wardrobe.”
The campaign was styled by Bieber herself, drawing inspiration from the 90s era and Fila’s extensive brand archive, the campaign features a range of clothing, accessories, and footwear that can be purchased on Fila’s India e-commerce store.
The Fila x Hailey Bieber campaign is a celebration of individuality and personal style. With its timeless designs and Bieber’s fashion influence, the campaign is sure to resonate with fans of both the brand and the celebrity.
