House of Anita Dongre's joins CanopyStyle and Pack4Good initiatives
6TH AUG 2021, MUMBAI:
House of Anita Dongre has become the first Indian fashion company to join international environmental organization Canopy’s CanopyStyle and Pack4Good initiatives. The CanopyStyle and Pack4Good initiatives focus on transforming fashion and packaging supply chains by shifting them away from sourcing from the world’s most important forests and scaling climate-friendly next generation solutions
Canopy’s deep expertise in forest conservation and supply chain transformation position it as a central player in the transition to circular economy production. House of Anita Dongre is renowned for changing the way women dress in India. From being size inclusive for over twenty years to adopting sustainability in all of its core business, the designs by this fashion house are loved by Bollywood and international celebrities.
The brand models the compassion and innovative spirit that business, civil society, and political leaders need to bring at this key juncture, says Nicole Rycroft, Founder and Executive Director, Canopy.
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