26 July 2023, Mumbai
Hrithik Roshan, the versatile Bollywood icon renowned for his acting and extraordinary dance abilities, stepped into a new role as director for Arrow's groundbreaking advertising campaign.
Celebratory Ad campaign
Titled 'Every Special Moment Deserves an Arrow,' the ad aims to inspire men to embrace and celebrate every occasion, big or small, with Arrow's premium menswear collection.
Arrow's stylish and versatile menswear line is the perfect choice to cherish and celebrate success. The Hrithik-conceived and -directed commercial features the superstar in Arrow's finest outfit, describing how the brand has always made him feel on top of the world.
Treat yourself
The campaign emphasizes the idea that every event in life deserves to be commemorated in style, whether it's a professional success, a personal milestone, or a festive celebration.
In addition to promoting Arrow's new line of adaptable wardrobe essentials, the advertisement captures the essence of celebration by showcasing the joy and excitement of important life events.
Strikes right chord
Hrithik's filmmaking talent shines through, resulting in a compelling and emotionally resonant narrative that struck a chord with men of all ages.
The campaign's success not only strengthened Arrow's brand image but also sparked a wider conversation about the importance of cherishing life's significant moments.
Special moment deserves an ‘Arrow’
By forging a deep emotional connection with its audience, Arrow's ad campaign became more than just a marketing endeavor, positioning the brand as a true companion in life's special celebrations.
Hrithik Roshan's directorial debut for Arrow's 'Every Special Moment Deserves an Arrow' campaign proved to be a powerful partnership that not only drove the brand's growth but also inspired people to treasure life's priceless milestones in style.
