05 April 2022, Mumbai:
Men’s innerwear and comfort wear brand XYXX has on-boarded Indian cricketer KL Rahul as its first-ever ambassador for the innerwear and loungewear category.
The brand’s aim behind this association is to leverage Rahul’s fan following for customer acquisition, strengthen its online presence, and geographically expand in previously untapped markets.
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XYXX wants to establish itself as a trustworthy brand. Yogesh Kabra, founder - XYXX, said, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking.
He exemplifies the brand belief of trusting your instinct.
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In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch.
We could not have found a more ideal person as our first-ever brand ambassador.
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CREDITS: Brand Equity (The news article has not been edited by DFU publications staff).
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