27 September 2022, Mumbai:
Actress Kriti Sanon is the brand ambassador for Rangriti. Rangriti is a fashion brand for the young and contemporary woman who likes to add a twist to her regular Indian wear.The new collection offers everyday wear, party wear, festive wear and a range of accessories and bottom wear. With a wide range of elegant kurtis, dresses, suit sets, indie tops, slim pants, and palazzos in pleasing prints, colors and patterns, the brand aims at bringing freshness, variety and style to every woman’s closet.
Rangriti, launched in 2015, has 94 stores. The company is planning to launch more exclusive stores of Rangriti in the coming years. So far, it has strengthened itself especially in north India. There are 500 districts in India, and the aim is to have Rangriti in each district. Rangriti was conceptualised as a brand to target the unbranded segment. Fashion jewelry has been launched at Rangriti stores across India to diversify the brand’s product categories.
In recent times, with India’s online retail boom, changing lifestyles and rapid urbanisation, the ethnic market has seen tremendous growth. The increased demand for ethnic wear is not only attributed to festivals and special occasions but also the increased demand of fusion wear. The women’s ethnic wear category is expected to remain the fastest growing category in the next five to ten years.
