27 December 2022, Mumbai
Lee Cooper has opened stores in Pune and Manipal. The brand has also just opened stores in Indore and Gwalior.
In 2021 Reliance Retail and the US-based Iconix jointly acquired the Lee Cooper brand’s rights for India. Prior to this, the manufacturing rights of the brand were held by Kishore Biyani’s Future Lifestyle Fashions. Lee Cooper apparel was being sold at various retail formats owned by the Future Group including Central, fbb, Brand Factory along with many e-commerce platforms. Lee Cooper was introduced as a footwear brand in India by M&B Footwear in 1995.
The stores offer a wide range of denim collections, footwear and accessories for children and adults. The brand caters to men, women and children. Known for its apparel and denimwear collections, denim is the main product and it contributes to nearly 90 per cent of the business in bottom wear and around 50 per cent in top wear. Lee Cooper considers the young and the youthful, who exude attitude and confidence at all times, as its core target customers. They look cool without trying too hard.
Founded in London in 1908, the brand has a presence in many countries across the globe.
Iconix is a joint venture unit of Reliance Brands.Reliance Brands will be able to manufacture and distribute Lee Cooper branded products in India.
